Guest Author: Patrick Bradshaw
Sr. Director of Acquisition & Growth Marketing @ Highspot
Patrick Bradshaw is Senior Director of Acquisition & Growth Marketing at Highspot, where he leads the teams responsible for generating new customer and expansion pipeline while leading programs that help customers adopt and get more value from Highspot.
Over the past decade, he's built demand generation and growth teams at Highspot, Guidant Financial, and Automic Software. His work focuses on helping marketing become a stronger driver of business growth by bringing together data, technology, AI, and close partnerships with sales.
Much of Patrick's work today explores how AI is changing the role of demand generation, from generating pipeline to creating buying behavior, recognizing meaningful buying signals, and helping sales engage with better timing and better context.
Patrick is an expert guest post contributor to AdRoll.
