Author

Meredith Klee

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Spring is a time of renewal. Of growth and re-growth. That feeling of cleaning out the old to make way for the fresh and the new. Over our 13+ years helping brands globally reach their customers, we’ve experienced many springtimes together, both literally and in our business. We’ve planted seeds along the way, nurturing something bigger and bolder, and we’re thrilled to unveil it today: the new AdRoll Growth Marketing Platform. Moving beyond just ads,…

Over the last week, inboxes across the world suddenly exploded with COVID-19 messaging, replacing the typical barrage of targeted promotions. A relatable sentiment I’ve seen that hits the nail on the head is, “I didn’t realize how many emails I needed to unsubscribe from until now, and now I have time to. Thanks, Corona.” It seems like every company under the sun has been putting out a coronavirus statement.  This deluge of statements raises a…

Working from home (WFH). We love to have it, but many of us rarely use it. And if we do use it, it tends to be a time of heads down projects, solo reflections, and on-and-offline spurts of productivity. Enter COVID-19. With companies of all shapes and sizes now mandating employees to stay home, working from home is shifting from a luxury into a necessity across cities nationwide.  If you step back and think about…

More than half of employees aren’t motivated by their company’s mission. That’s likely not helped by the fact that 61% of employees don’t even know their company’s mission, according to research from the Achievers 2015 North American Workforce Survey. Is it any wonder, then, that mission and vision statements are rarely seen as anything more than punchlines for Dilbert comics? But a vision statement is more than just a punchline. Considering that 62% of workers…

Do you need more exposure for your business? How about a larger audience? You can accomplish both goals by engaging in a solid public relations (PR) program. Consumer PR is the way a business communicates with the public — whether that’s getting their message out to employees, customers, or key stakeholders via the media. Initially, PR was focused on increasing brand awareness through placements in newspapers, radio, and television, but with the rise of new…