Author

Meredith Klee

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Do you need more exposure for your business? How about a larger audience? You can accomplish both goals by engaging in a solid public relations (PR) program. Consumer PR is the way a business communicates with the public — whether that’s getting their message out to employees, customers, or key stakeholders via the media. Initially, PR was focused on increasing brand awareness through placements in newspapers, radio, and television, but with the rise of new…