Author

Meredith Klee

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More than half of employees aren’t motivated by their company’s mission. That’s likely not helped by the fact that 61% of employees don’t even know their company’s mission, according to research from the Achievers 2015 North American Workforce Survey. Is it any wonder, then, that mission and vision statements are rarely seen as anything more than punchlines for Dilbert comics? But a vision statement is more than just a punchline. Considering that 62% of workers…

Do you need more exposure for your business? How about a larger audience? You can accomplish both goals by engaging in a solid public relations (PR) program. Consumer PR is the way a business communicates with the public — whether that’s getting their message out to employees, customers, or key stakeholders via the media. Initially, PR was focused on increasing brand awareness through placements in newspapers, radio, and television, but with the rise of new…