4 Steps to a Social Media Strategy During COVID-19
When times are tough, brands tend to struggle with social media. Here are tips on how to build a social media strategy during the coronavirus landscape.
Read More
-
-
How Global Challenges Shape Consumer Trends
During a global crisis, how do brands prepare to take advantage of new opportunities when it’s impossible to say what those opportunities look like?
Read More
-
Your Marketing Toolbox Needs a Makeover
Many marketers think they're a tool away from cracking the customer code, but a bloated marketing toolbox makes it harder to keep track of it all.
Read More
-
In Times of Uncertainty, What Matters Most for Marketers?
Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
Read More
-
A Guide to Discounts and Promotions for D2C Brands
It's important to distinguish the difference between a discount and a promotion and when direct-to-consumer (D2C) should use each.
Read More
-
Startup Guide: How to Attract Customers
Our startup guide will help you create a strong plan to attract customers from the early stages of development.
Read More
-
What Is Purchase Frequency and How Do You Increase It?
It’s much cheaper to retain customers than it is to acquire new ones, which is why it’s essential to measure and increase purchase frequency. Learn more.
Read More
-
What is Brand Awareness?
Brand awareness is all about telling a brand story that creates emotional connections with customers. Savvy D2C brands use it to imporve CLV and CAC.
Read More
-
Is Co-Marketing the Key to D2C Marketing Success?
Two is better than one: Co-marketing campaigns can produce great results for companies of all sizes, particularly direct-to-consumer brands — find out how.
Read More