4 Steps to a Social Media Strategy During COVID-19
When times are tough, brands tend to struggle with social media. Here are tips on how to build a social media strategy during the coronavirus landscape.
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Principal Product Marketing Manager @ AdRoll
Megan is AdRoll’s Principal Product Marketing Manager who helps uncover and tell important stories to audiences inside and outside of the company. She pulls inspiration and expertise from her experience in marketing for a variety of different organizations, including agencies, technology, education and more. In her free time, she enjoys running (preferably in the beautiful Utah mountains), chasing her two kids and reading anything and everything.
When times are tough, brands tend to struggle with social media. Here are tips on how to build a social media strategy during the coronavirus landscape.
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During a global crisis, how do brands prepare to take advantage of new opportunities when it’s impossible to say what those opportunities look like?
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Many marketers think they're a tool away from cracking the customer code, but a bloated marketing toolbox makes it harder to keep track of it all.
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Here are some actions you can take to prepare for any situation: economic uncertainty, a global pandemic, or any other force out of your control.
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It's important to distinguish the difference between a discount and a promotion and when direct-to-consumer (D2C) should use each.
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Our startup guide will help you create a strong plan to attract customers from the early stages of development.
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It’s much cheaper to retain customers than it is to acquire new ones, which is why it’s essential to measure and increase purchase frequency. Learn more.
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Brand awareness is all about telling a brand story that creates emotional connections with customers. Savvy D2C brands use it to imporve CLV and CAC.
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Two is better than one: Co-marketing campaigns can produce great results for companies of all sizes, particularly direct-to-consumer brands — find out how.
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