Actionable tips, community conversations, and marketing inspiration.

Kendra Wilkins

Why Incremental Lift Testing Is Important

The key to setting up any testing program is to ensure that no biases are introduced. This is where incremental lift testing comes into play. Learn more.

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Measuring Impact: The Beginner’s Guide to Incrementality

Incrementality helps identify the channels and tactics that generate the most value. Let's go over how it can positively impact your bottom line.

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