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Kayleigh Alexandra

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Becoming a thought leader is a great way to increase brand awareness and boost your career. However, it takes time to establish yourself as one. Here are a few tips when starting your journey to becoming a thought leader.  Narrow Down Your Niche To become a thought leader, the first thing you need to do is pin down the niche you’re going to focus on. You might already be working or involved in a particular…

In 2021, social media will continue to dominate digital marketing. Facebook, TikTok, Instagram, and many other platforms still have the power to do everything from reinventing long-standing businesses to launching new careers overnight. They are essential tools in business development and marketing, whether you’re trying to break into e-commerce or establish yourself as a creative.  Equally as important in today’s modern marketplace is the presence of brand-building, and social media has allowed brands to grow…

Remote working is hard, even for people who enjoy it and have been doing so for years. If you’re used to the office, the commute, and the takeaway coffee, it can be challenging to reconfigure your life into one where your bedroom is your workspace.  Chances are, you’re currently facing an extended period of remote working — perhaps even a permanent stretch. So to make things simple, we’ve collected four things we wish we’d known…

As lockdown measures ease and things begin to open up again, there has been a significant, permanent shift in consumer behavior. For businesses to survive and grow post-COVID, they’re going to have to adapt to this change in customer expectations. Better Communication  The pandemic has forced many businesses to communicate with their customers more than they usually would. They’ve been keeping customers informed about how they’re handling the pandemic — how they’re operating, the steps…