Author

Jake Kanatsiz-Rohan

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It’s becoming essential for companies in the direct-to-consumer (D2C) online space to tell a cohesive and personalized story about their products and their brand. Why? Because big brands like Nordstrom are doing it (and they’re absolutely nailing it). However, leveling up your marketing strategies to compete with corporate giants is easier said than done — compared to small businesses, they have a lot more money and much bigger teams. So, how do you break through…

The travel and tourism industries are some of the world’s largest industries, and they’ve grown exponentially in the past decade (we’re talking from $500 billion in gross bookings throughout the US to $800 billion). As staggering as these numbers are, it might even be more intimidating as a challenger brand to stand out from the competition. So, how can you win over consumers? By ensuring that your campaign strategy for display and email is targeted…

Whether marketers are familiar with marketing attribution or not, they’re always thinking about it. Why? Because many businesses are focused on paid media, and the purpose of paid media is to drive business growth. But, how do you drive growth if you don’t know where to allocate your marketing dollars? In an increasingly fragmented marketing landscape, this question is more important now than ever. The answer is with multi-touch- attribution.  Let’s go over why measuring…