Author

Joris Korbee

Browsing

It’s September. Leaves are starting to turn, pumpkin spice is on the menu, football season is ramping up, and millions of marketers are clearing out their schedules to deal with the round-the-clock insanity that is the holiday advertising season.  Of course, 2020 isn’t like any other year. The rapid spread of COVID-19 has drastically reoriented the way commerce is done across the globe. Vast shutdowns and closures hit brick-and-mortar stores hard. But at the same…

2020 is going to be the year when digital advertising finally accounts for half of the world’s advertising spend. For brands competing on ad networks, social media, and search platforms, there’s more competition than ever before and one of the most powerful differentiators at their disposal is copywriting. A recent analysis of ad copy across AdRoll’s massive dataset has uncovered several copywriting tricks that can boost ad performance. Here’s a rundown of the top data-driven…