Author

Jason Finkelstein

Browsing

What’s the sexiest part of managing a brand? Most people wouldn’t say it’s communicating the brand’s compliance strategy and privacy policy. However, more companies are finding hidden value in what has traditionally been seen as the dry domain of legal. Privacy isn’t just a policy anymore — it’s a brand identity that helps differentiate first-movers in a crowded marketplace. When Digital Privacy Breaks Through The internet has been around for almost 40 years and it…

The new decade began with a bang for online data privacy. On January 1, 2020, the California Consumer Privacy Act (CCPA) went into effect. The CCPA is a new data privacy law that changes the way consumer data is collected and processed by businesses — inside and outside of California. Which businesses are affected? How is compliance achieved? What does it mean for data management processes? These questions and more will be answered in this…

Companies used to require a lot of funding, but the technology era has changed all of that. With free social media platforms, low-cost websites and DIY shopping software tools, an e-commerce business can blossom over a weekend. An e-commerce business’s main challenge isn’t getting started — it’s figuring out how to thrive in a saturated marketplace. So, how can you stand out from the competition and outperform your rivals? How do you compete with the more…

If you’ve dabbled in marketing, the term “marketing funnel,” probably rings a bell. It visualizes a customer’s journey, from the first stage when they learn about your business, to the ultimate end goal: conversion. Except, what happens next? Does the customer theoretically drop out of the funnel? The idea that the funnel ends at the “conversion” stage isn’t sustainable —  it costs less to keep a customer than to acquire a new one. A funnel…

When The Terminator debuted in 1984, it presented the world with a very tactile and very simple vision for the coming battle between humanity and the machines. For those not well-versed in ‘80s sci-fi thrillers, the film series focuses on military AI that gains self-awareness and sets out to exterminate humanity using all sorts of robots, cyborgs, and automated drones. Here in 2019, 22 years after Skynet gained self-awareness in the fictional universe, humanity seems…