The year is (almost) 2020. Twitter is more political than MSNBC, the Jonas Brothers have dropped an album, and sweatpants are now high fashion. It’s safe to say that in today’s day and age, we’re constantly teetering on the edge of satire and reality. This is particularly real for brands. As much time and energy as we spend perfectly crafting every word of our messaging, social media posts, and website, there’s a chance it simply…
From the outside, networking events sound super glamorous — interactive workshop sessions with like-minded peers, marketing conferences with panels featuring your favorite self-made female founder, and wine — lots of free wine. But there’s one caveat that we rarely acknowledge: it takes work to network. After a day filled with meetings and projects galore, it’s tough to find the brain power (read: social desire) to check out a networking event where you might meet some…
As with dating, the more you know about who you’re interested in, the better the result. In this post, we give 5 tips for leveraging your ideal customer profile to boost sales this holiday season.
With new brands popping up daily and channels making it easier for shoppers to buy, it’s harder to stand out. In this post, we show how to identify your differentiators and break through the noise.
