We Run Sales-Led Marketing. So Why Are We Running CTV?
The case for testing CTV is straightforward: same targeting data as existing campaigns, premium placement, and a channel where your audience is spending more time.
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Erin Martinez is a co-founder of FinHive Solutions, a consulting firm helping growth-focused financial services companies build smarter digital strategies. She specializes in sales-led marketing — connecting paid media, CRM, and channel strategy directly to pipeline and revenue, not just impressions.
Her approach is the same across every client: understand the audience, build the infrastructure, and make every dollar work harder.