Most marketers already know that measurement can be the biggest differentiator between a successful campaign and a waste of budget. Here are the metrics you’ll need to effectively assess performance.
In order to effectively reach and convert your target customers you’ll want to ensure that you’re serving your ads to the right people at the right times.
With the majority of consumers using multiple devices to complete a single purchase online, cross-device marketing has become more important than ever for ambitious e-commerce brands.
Sometimes it’s hard to understand which imagery or copy will convince your holiday shoppers to convert on your site. Use this guide and you’ll be well on your way to driving more sales this season.
Make sure you’re covering all the bases with this guide to effectively launching your holiday marketing campaigns.
The holidays are no time to guess whether or not your marketing campaigns will drive sales. With our calendar, you can find the right times to reach your customers this holiday season.
Planning for the holidays can be stressful. So we’ve compiled the best tactics and hottest strategies to take advantage of this high-profit time of the year.
These 7 tips will help you extract the most value from your data by making testing a priority, taking a pragmatic approach to collecting customer data, and knowing how to turn information into action.
Viki, a streaming video service, needed to figure out how to engage customers across different platforms and regions. Here’s how they found success.
Email marketing can be one of the most powerful organic or paid channels in any marketing campaign. These 7 strategies will help you make the most of engaging with your customers in their inbox.