Author

Charles Padilla

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As a marketer, you’re probably no stranger to dipping your toes in a variety of tactics — Google display and search ads, social media marketing, affiliate marketing, the list goes on and on. The biggest challenge is knowing which avenue generates the most revenue, and which ones to get rid of. That’s where attribution comes into play. However, when you’re getting started with attribution implementation, many questions will arise. Let’s go over which analytics attribution…