Author

Brian Skewes

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Over the past couple of years, the vast majority of us have invited virtual assistants into our homes. We call upon them in times of need, in times of boredom, and whenever we want to discover the best pizza joints near our house. With a simple voice command, we’re able to access information without even pushing a button, and it’s fair to say that many of us are big fans of the efficiency and convenience…

This holiday season will be a strange one. With the pandemic still raging in many places and many physical stores closed, many businesses will rely on digital marketing to generate sales. At the same time, we are in the middle of a revolution that may well change digital marketing forever — the advent of AI tools. By 2021, 80% of emerging technologies will be AI-based, Gartner predicts. The first of these AI-powered tools are already…

Building a brand isn’t easy. Establishing a strong online presence and targeting just the right audience takes careful management and a lot of time. Cultivating that public image is key to your brand’s success, and once you have mastered the art of online PR, you may feel your image is airtight. Yet even the tightest-run PR engine is vulnerable to the occasional public snafu. So what happens in the event of a bad PR situation? Once you resist the urge…