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Now that you’ve created your video and it’s out in the world (if you haven’t yet, check out Video Best Practices: Parts 1 and 2), it’s time to look at video metrics to measure success. Your definition of success for video marketing campaigns will determine which metrics are most important to you. Most video campaigns are geared towards driving awareness for your brand, and it’s traditionally been hard to see the long-term impacts of your…

Now that you know what type of video you need (if you haven’t yet, check out Video Best Practices Part 1: Pre-Production Strategies!) it’s time to think about how to handle the production process. We’re going to go through our tips and tricks for tackling production yourself, but know that if that’s not the route you want to explore, you can always work with a production company to handle the shoot for you. Depending on…

At this point, it should come as no surprise that video content is considered essential for all brands — especially so for e-commerce brands. As an e-commerce professional, you’ve probably seen metrics touting video’s ability to build brand awareness, drive sales, and encourage repeat business. And as a consumer, you’ve probably noticed that video content is seemingly everywhere. Despite the fact that virtually every brand could benefit from video content, not everyone is familiar with…