AdRoll vs. The Trade Desk: Comparing Pricing, Features, and Benefits of Two Top DSPs
AdRoll and the Trade Desk compete head-to-head on many features. Our guide covers DTC advertising, ecommerce, ABM, privacy, channel coverage, and pricing.
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AdRoll Named a 2020 Summer Leader by G2
Topics Covered:
We have some exciting news to share! 🥳 The world’s leading business solution review platform, G2 Crowd, has recently released a summer report and AdRoll is recognized as a leader in 15 categories across varying market segments, including:
Social media advertising
Cross-channel advertising
Attribution
Mobile advertising
Display advertising
Retargeting
Best estimated ROI for customers
Leader for small business satisfaction using AdRoll
G2 releases Grid® and Index Reports every quarter, ranking products based on reviews gathered from their user community and data aggregated from online sources and social networks.
Example of AdRoll’s Cross-Channel Advertising Placement:
G2 Grid for Cross-Channel Advertising Software
“Rankings on G2 reports are based on data provided to us by real users,” says Michael Fauscette, G2’s Chief Research Officer. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”
To say we’re thrilled to be named as a G2 leader is an understatement. This is a particularly meaningful win for the AdRoll team because we keep customers at the heart of everything we do. We encourage candid feedback regularly so that we can continue to build a product that helps small businesses thrive all over the world.
Check out all the buzz of what people are saying about AdRoll on G2 Crowd!
Last updated on April 22nd, 2026.