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8 Data-Driven Marketing Tools to Increase Your ROI

Wilson Lau

Sr. SEO Marketing Manager @ AdRoll

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Data is key to increasing traffic, engagement, sales, and ROI. Without proper visibility over all of your data, you may be missing opportunities for optimizations. Even worse, you may be wasting money!

Top Data-Driven Marketing Tools

1. Google Analytics

Google Analytics is a well-known data-driven marketing tool that tracks website behavior, providing actionable insights to brands about visitor activity, engagement, and traffic. Use Google Analytics to increase your ROI by learning which web pages get the most traffic, engagement, bounce rates, and sales. With this information, you can optimize your low-performing landing pages and promote your high-performing landing pages to increase conversions and sales. Google Analytics is free and offers personalized tools to help different types of businesses succeed. 

2. HubSpot

HubSpot is a data-driven marketing shop that enables marketers to optimize their brand via multiple channels and platforms. From social media management to landing page optimization to website analytics, the HubSpot software helps you grow your business by increasing traffic, engagement, sales, and ROI. Offering five main hubs —Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub — there are hundreds of tools and integrations you can use to gain data and drive conversions. 

HubSpot offers free tools, but access to specific “Hubs” comes at a price depending on the Hub you choose and the number of marketing contacts your business has. 

3. BuzzSumo

Content works to increase your ROI, but it’s important to know what content your audience is most interested in. BuzzSumo helps marketers discover trending content, analyze data, identify influencers, and track trends. With this information, marketers can improve their content marketing strategy using real-time data. 

BuzzSumo offers a free 30-day trial, so you can make sure this data-driven marketing tool is beneficial for your brand. You can continue to use BuzzSumo for free with access to 10 searches per month. Or, get unlimited searches plus additional features with pricing packages ranging from $99-$299 per month. 

4. Canva

Graphic design might not be the first thing you think of when it comes to data-driven marketing. However, Canva is essential for digital marketers looking to increase brand engagement and ROI. Most commonly used to create visually appealing social media posts, Canva offers a simple drag-and-drop interface and templates for ease of use and hundreds of resources to help you improve the look and feel of your brand. 

Canva is free to use, and they offer paid subscriptions with access to even more great tools, such as a library of high-quality stock photos and an Instagram scheduling tool. Their “Pro” package is $119.99 per year or $12.99 billed monthly. 

5. Grammarly

Content marketing increases your ROI — when your content is well-written. Grammarly is a free Google Chrome extension with AI-powered technology that proofreads your content and offers spelling and grammar suggestions. For their paid subscription starting at $12 per month, you get access to other writing tools to help your content shine even more. 

6. Litmus

Speaking of email marketing, Litmus is a tool that helps you optimize your email to gain even better insights and increase ROI strategically and quickly. Litmus integrates with many popular email marketing platforms. Although email marketing is effective, it takes the perfect combination of the right message, the right time, and the right audience for email to increase ROI. Litmus helps with all of that and more, starting at $99 per month

7. SEMrush

SEMrush is an SEO data-driven marketing tool. SEO (search engine optimization) keywords help people find your content, products, and services. SEMrush enables you to find the right keywords for your content so your target audience will find you when searching for you online. However, they offer many other valuable SEO tools to strengthen your strategy and rise above your competitors. Their basic package starts at $119.95 per month, and you can add additional tools as needed. 

8. AdRoll

AdRoll is a marketing platform that offers various solutions to help you capture data and use it strategically to increase ROI. Find more customers and target them effectively with AdRoll’s advertising solutions.

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