Actionable tips, community conversations, and marketing inspiration.

A Review of the Top Ecommerce Marketing Automation Tools

Wilson Lau

Sr. SEO Marketing Manager @ AdRoll

Topics Covered:

Ecommerce marketing automation is vital in this digital age. Marketing automation enables teams to optimize their time by handing off some of the more mundane and repetitive tasks to a software system. This provides marketing teams with more time to learn about the latest social media platforms and trends or create an in-depth digital marketing campaign. 

When it comes to ecommerce marketing automation tools, there is not a shortage of options. In fact, the difficult part isn’t finding the right software — it’s choosing the best one for you in a sea of choices. Once you understand the benefits of ecommerce marketing automation tools, you can choose between the four top software systems available to incorporate into your marketing workflow. 

For more free ecommerce marketing tools:

Benefits of Ecommerce Marketing Automation Tools

There are many automation tools available, and each provides its own unique functions to help automate your workflow. Typically, most software systems can manually send emails, source and nurture leads, post to social media platforms or your website, and more. By automating these repetitive and straightforward tasks, you are left with additional time to invest in the more detailed areas of your marketing strategy.

What Are the Top Ecommerce Marketing Automation Tools?

If you’re ready to be given the gift of time, it is time to take a look at the best automation tools available for marketing teams. Here are the top four to choose from:


Hubspot is one of the top ecommerce marketing automation tools because of its versatility. Providing more than just email automation, Hubspot helps marketers spend less time on various tasks, including creating and publishing optimized blog posts and landing pages, managing social media campaigns, and nurturing and managing leads.

While Hubspot does offer a few free tools, you will get the most out of this robust ecommerce marketing automation software by investing in a larger package with more integrations and functions. With many ways to save, such as paying yearly vs. monthly, you can start using Hubspot for $50 per month.


Omnisend is an ecommerce marketing automation tool with a focus on email and SMS messaging. Omnisend offers pre-built automation campaigns for cart abandonment emails, welcome series, transactional emails, and more for email marketing. Its segmentation abilities work with email and SMS messaging to send targeted communications to the right people at the right time. 

With multiple ecommerce integrations, Omnisend is designed specifically for ecommerce companies to work with the tools you likely already use. You can start using Omnisend’s email automation tools for free and include SMS messaging into your marketing campaigns for $16 per month.

For more information on how to prevent both cart abandonment and checkout abandonment:


ActiveCampaign is a top ecommerce marketing automation tool because it creates automated workflows for various tasks and campaigns to save marketers time. To create automated campaigns, ActiveCampaign offers a drag and drop automation builder that makes it easy for your entire marketing team to use. By segmenting audiences and sending personalized emails and messaging to the right people at the right time, ActiveCampaign keeps you consistently connected with your customers. 

ActiveCampaign integrates with over 850 apps, so you can easily integrate your current tools and systems. You can try this automation software for free, then pay a starting cost of $9 per month for its basic features. 


Drip makes the list of top ecommerce marketing automation tools because it was designed specifically for ecommerce companies. This means each unique feature has revenue-generation automation tools to increase sales and build your ecommerce brand. With Drip, you can automate the customer journey, so customers can quickly and easily move through it while you focus on other tasks. This includes sending automated email campaigns and SMS messaging. 

Easy-to-create workflows segment and target audiences at the optimal time and in the best ways to increase engagement. With pre-built campaigns and multiple integrations, Drip makes the life of a marketer easier. Drip bases their pricing on your needs, starting with a minimum of 1-500 people in your account for $19 per month. 

Choosing the Best Ecommerce Marketing Automation Tool for Your Team

When choosing the right automation software for your marketing team, there are three factors to consider: functionality, usability, and price. 


What tasks are you hoping your ecommerce marketing automation tool will take off your plate and complete itself? Do you want to focus on email or SMS messaging only? Or do you want to automate both internal and external workflows? Additionally, what other marketing tools and apps are you currently using? It’s essential to ensure the automation tool you choose integrates with your current workflow. Knowing this information is the first step in deciding what ecommerce marketing automation tool is right for you. 


The ecommerce marketing automation tool you choose is supposed to save you time, not take your time, so the software must be easy to use. This includes considering its customer support features. If multiple team members will use the same tool, it is best to choose a system with drag and drop features or pre-built workflows and campaigns to keep the learning curve to a minimum. 


Knowing your marketing budget will help you determine which ecommerce marketing automation tool is within your reach. Fortunately, most software systems provide a variety of pricing options that grow with your brand, so you can choose the price that makes the most sense for your budget. 

There Are a Host of Valuable Marketing Tools at Your Fingertips

AdRoll’s marketing platform is one of them. With AI-powered technology, you can build brand awareness, gather and analyze data automatically, and turn visitors into customers with targeted email and ad campaigns. Explicitly designed for ecommerce brands, AdRoll’s marketing platform has product recommendation tools to help grow customer loyalty and increase revenue automatically. Learn more about how you can start using AdRoll for free today

For more information on marketing tools to supercharge your campaigns:

Explore Next

Topics Covered: