January 29, 2026NextRoll, the marketing technology company behind the AdRoll platform, announced that Vibhor Kapoor, currently chief business officer, will become chief executive officer of NextRoll effective Feb. 1, 2026.
Kapoor has spent the past four years in senior leadership roles at NextRoll and played a central role in unifying NextRoll’s advertising and account-based marketing offerings under the AdRoll brand, helping evolve the platform into a full-funnel, privacy-forward advertising solution.
