Travel
Hawaii Shark Encounters Case Study Breakdown
“In this ten seconds or less culture, video ads are a powerful tool, especially when paired with retargeting. AdRoll has been my most successful media investment.”
— Steve Jordan
Hawaii Shark Encounters served video ads to site visitors who were planning their vacation on the big island. By pairing this ad type with a retargeting strategy, Hawaii Shark Encounters was top-of-mind with incoming travelers while bringing down costs. Since incorporating video, they’ve seen a lower cost per thousand impressions (CPM) and cost per acquisition (CPA) and a consistently strong ROI.