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Be the brand they shop this holiday season

People are excited to celebrate the holidays — and with over 75% of the world’s consumers online, they are ready to shop ecommerce. Now is the time to get more shoppers aware of, and current shoppers engaged with, your brand ✨

Sourced from industry data and the expertise of three ecommerce marketing leaders, the 2021 Ecommerce Holiday Marketing Trends Guide is here to help you grow this season 💸

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A shopping cart full of colorful presents.

Start Early + Build Anticipation + Consistently Market = Ads Up 📈

Though consumer demand is buzzing and growth opportunities are vast, the competition for attention is fierce. Brands who:

  • Reach new shoppers early, inspire them, and creatively build up anticipation
  • Budget strategically
  • Retarget effectively, and run their best promos at the right time

...will grow this holiday season 💝

From brand awareness and retargeting to abandoned cart recovery and customer loyalty — the AdRoll marketing platform powers ecommerce growth 📈

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AdRoll YoY CPM Trends and 2021 Predictions 🔎

A chart for CPM trends in 2021, which are very similar to 2019.

This chart shows AdRoll CPM trends from 2019, 2020, and through August 2021 plus forecasts through the rest of 2021. While this year is a lot like last— 2021’s CPM trends are more like 2019’s.

See the Ecommerce Marketer’s Holiday CPM Calendar below 👇

The Ecommerce Marketer’s Holiday CPM Calendar

September 2021
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5 6 Labor Day 7 Rosh Hashana 8 9 10 11
12 13 14 15 Yom Kippur 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
October 2021
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 9
10 11 Indigenous Peoples' Day 12 13 14 15 16
17 18 19 Eid Milad ul-Nabi 20 21 22 23
24 25 26 27 28 29 30
31 Halloween
November 2021
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 Diwali 5 6
7 8 9 10 11 Veteran's Day 12 13
14 15 16 17 18 19 20
21 22 23 24 25 Thanksgiving Day 26 Black Friday 27 Small Business Saturday
28 29 Cyber Monday Hanukkah Begins 30
December 2021
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5 6 Hanukkah Ends 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 Christmas Eve 25 Christmas Day
26 Kwanzaa Begins Unboxing Day 27 Unboxing Day 28 29 30 31 New Year's Eve

Calendar Legend

CPM Rates

  • High CPM
  • Medium-High CPM
  • Medium CPM
  • Low CPM

Consumer Behavior

  • Consumers Browsing
  • Consumers Buying

More Holiday Marketing Resources