Be the brand they shop this holiday season
People are excited to celebrate the holidays — and with over 75% of the world’s consumers online, they are ready to shop ecommerce. Now is the time to get more shoppers aware of, and current shoppers engaged with, your brand ✨
Sourced from industry data and the expertise of three ecommerce marketing leaders, the 2021 Ecommerce Holiday Marketing Trends Guide is here to help you grow this season 💸
Start Early + Build Anticipation + Consistently Market = Ads Up 📈
Though consumer demand is buzzing and growth opportunities are vast, the competition for attention is fierce. Brands who:
- Reach new shoppers early, inspire them, and creatively build up anticipation
- Budget strategically
- Retarget effectively, and run their best promos at the right time
...will grow this holiday season 💝
From brand awareness and retargeting to abandoned cart recovery and customer loyalty — the AdRoll marketing platform powers ecommerce growth 📈
AdRoll YoY CPM Trends and 2021 Predictions 🔎
This chart shows AdRoll CPM trends from 2019, 2020, and through August 2021 plus forecasts through the rest of 2021. While this year is a lot like last— 2021’s CPM trends are more like 2019’s.
The Ecommerce Marketer’s Holiday CPM Calendar
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 Labor Day | 7 Rosh Hashana | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 Yom Kippur | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 |
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 Indigenous Peoples' Day | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 Eid Milad ul-Nabi | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 Halloween |
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 Diwali | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 Veteran's Day | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 Thanksgiving Day | 26 Black Friday | 27 Small Business Saturday |
| 28 | 29 Cyber Monday Hanukkah Begins | 30 |
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 Hanukkah Ends | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 Christmas Eve | 25 Christmas Day |
| 26 Kwanzaa Begins Unboxing Day | 27 Unboxing Day | 28 | 29 | 30 | 31 New Year's Eve |
Calendar Legend
CPM Rates
- High CPM
- Medium-High CPM
- Medium CPM
- Low CPM
Consumer Behavior
- Consumers Browsing
