Are These 8 Holidays on Your Marketing Calendar? Here’s Why They Should Be
If your marketing calendar only includes 11 federal holidays, it’s time to expand your reach with eight more. Here’s every holiday to add to your list.
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Be the brand they shop this holiday season
People are excited to celebrate the holidays — and with over 75% of the world’s consumers online, they are ready to shop ecommerce. Now is the time to get more shoppers aware of, and current shoppers engaged with, your brand ✨
Sourced from industry data and the expertise of three ecommerce marketing leaders, the 2021 Ecommerce Holiday Marketing Trends Guide is here to help you grow this season 💸
Start Early + Build Anticipation + Consistently Market = Ads Up 📈
Though consumer demand is buzzing and growth opportunities are vast, the competition for attention is fierce. Brands who:
- Reach new shoppers early, inspire them, and creatively build up anticipation
- Budget strategically
- Retarget effectively, and run their best promos at the right time
...will grow this holiday season 💝
From brand awareness and retargeting to abandoned cart recovery and customer loyalty — the AdRoll marketing platform powers ecommerce growth 📈
AdRoll YoY CPM Trends and 2021 Predictions 🔎
This chart shows AdRoll CPM trends from 2019, 2020, and through August 2021 plus forecasts through the rest of 2021. While this year is a lot like last— 2021’s CPM trends are more like 2019’s.
The Ecommerce Marketer’s Holiday CPM Calendar
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 Labor Day | 7 Rosh Hashana | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 Yom Kippur | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 | 25 |
| 26 | 27 | 28 | 29 | 30 |
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | |||||
| 3 | 4 | 5 | 6 | 7 | 8 | 9 |
| 10 | 11 Indigenous Peoples' Day | 12 | 13 | 14 | 15 | 16 |
| 17 | 18 | 19 Eid Milad ul-Nabi | 20 | 21 | 22 | 23 |
| 24 | 25 | 26 | 27 | 28 | 29 | 30 |
| 31 Halloween |
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 Diwali | 5 | 6 | |
| 7 | 8 | 9 | 10 | 11 Veteran's Day | 12 | 13 |
| 14 | 15 | 16 | 17 | 18 | 19 | 20 |
| 21 | 22 | 23 | 24 | 25 Thanksgiving Day | 26 Black Friday | 27 Small Business Saturday |
| 28 | 29 Cyber Monday Hanukkah Begins | 30 |
| Sun | Mon | Tue | Wed | Thu | Fri | Sat |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | |||
| 5 | 6 Hanukkah Ends | 7 | 8 | 9 | 10 | 11 |
| 12 | 13 | 14 | 15 | 16 | 17 | 18 |
| 19 | 20 | 21 | 22 | 23 | 24 Christmas Eve | 25 Christmas Day |
| 26 Kwanzaa Begins Unboxing Day | 27 Unboxing Day | 28 | 29 | 30 | 31 New Year's Eve |
Calendar Legend
CPM Rates
- High CPM
- Medium-High CPM
- Medium CPM
- Low CPM
Consumer Behavior
- Consumers Browsing
More Holiday Marketing Resources
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Design Your Own Interactive Holiday Shopping Quiz: A Template
Help shoppers with this overwhelming task by designing an interactive holiday shopping quiz. Here’s a template to get started.
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How To Create A Holiday Shopping Guide For Your Ecommerce Store
If you’re hoping for more sales this season, make sure you read this post on how to create a holiday shopping guide for your ecommerce store.
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