Ranked among the best in advertising and account-based marketing, again.
AdRoll and AdRoll ABM earned 186 medals across G2’s Fall 2026 Reports, including 112 Leader badges and 31 #1 rankings in advertising, account-based marketing, account intelligence, and orchestration.
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112
Leader Badges
186
Medals Earned
31
#1 Rankings
AdRoll
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#1
Retargeting
Global Leader · Momentum Leader ★ Satisfaction Score 97.6
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#1 Implementation Index
Mid-Market Retargeting
Most Implementable · Fastest Implementation
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Mobile Advertising
Global Leader · Most Implementable
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Display and Cross-Channel Advertising
Global Leader
AdRoll ABM
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#1 Momentum Grid
Account-Based Advertising
Global Leader
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#2 Momentum Grid
Account-Based Orchestration
Global Leader
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Account-Based Analytics
#1 Overall and Mid-Market Relationship Indexes
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Enterprise Account-Based Advertising
Leader
AdRoll and AdRoll ABM earned G2’s “Users Love Us” badge
AdRoll reviews
Intuitive Interface and Straightforward Campaign Setup
"Compared to Criteo, AdRoll is simply easier to use. The interface is intuitive, campaign setup is straightforward, and our team was able to get up and running without the usual learning curve or back-and-forth."
AdRoll Streamlines Multi-Channel ABM Campaigns with Strong Targeting and Integrations
"What I like best about AdRoll is its user-friendly platform, strong audience targeting capabilities for higher performance, and the ease of running multi-channel campaigns from a single dashboard, 24/7 available support. It has helped us effectively reach the right accounts and decision-makers, making it valuable for ABM-focused campaigns. Seamless integration offerings, cost-effective for businesses like us. Overall, it has exceeded expectations in helping streamline campaign execution and improve visibility across channels."
AI-Driven Marketing with Easy Setup
"I appreciate AdRoll for its comprehensive digital marketing capabilities, particularly its specialized focus on retargeting and cross-channel marketing designed specifically for e-commerce businesses. I find the platform's advanced AI-driven personalization valuable, as it leverages over 17 years of historical intent data to enhance audience targeting, creative generation, and predictive bidding. This focus helps maximize return on ad spend. Additionally, I find the initial setup of AdRoll very easy and straightforward. It's designed to be accessible, even for those without extensive technical experience, with a fail-proof guided 4-step walkthrough that helps users get started quickly."
AdRoll ABM reviews
Quick to Launch ABM with Clean HubSpot Integration and Actionable ICP Insights
"As CMO at an early-stage B2B SaaS company, I don't have the luxury of tools that need dedicated ops support to generate value. AdRoll ABM was up and running quickly and the HubSpot integration is clean, which matters when you're a small team. The ICP scoring and account journey mapping give us visibility into which accounts are heating up before sales makes contact. That intelligence has improved pipeline quality and helped us prioritize outreach. The LinkedIn Connector is a standout, being able to extend account-based campaigns across LinkedIn from the same platform simplified our workflow significantly. The real test of any marketing tool is whether sales actually uses what it produces or ignores it. With AdRoll the answer has been the former, and that's not something I say lightly."
Reliable ABM Platform for Better Account Targeting and Campaign Visibility
"What I like best about AdRoll ABM (Formerly RollWorks) is how easy it is to identify and target the right accounts without spending too much time managing campaigns manually. The platform gives very clear visibility into account engagement, website activity, and campaign performance, which helps our team focus on high-intent prospects instead of running broad campaigns blindly. What impressed me most is the consistency in retargeting and account engagement tracking. It helped improve lead quality and gave our team better confidence in identifying accounts that were actually interested. Overall, the platform has been reliable, user-friendly, and very effective for ABM-focused campaigns."
Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused
"The account managers at AdRoll are fantastic. They make a real effort to understand our business needs and ad campaign ideas. They are prepared with helpful suggestions, and provide quick responses to questions and inquiries. If we need changes, they typically have them made within the hour."
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