Ranked among the best in advertising and account-based marketing — again.
AdRoll and AdRoll ABM earned recognition across G2's reports, with top rankings in full-funnel advertising, retargeting, display, mobile, account-based advertising, account analytics, connected TV, and account-based orchestration.
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97
Leader Badges
173
Medals Earned
28
Rank #1 Reports
AdRoll
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Rank #1
Retargeting
Global Leader · Grid & Momentum Grid
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Rank #1
Mobile Advertising
Global #1 Momentum Leader · Most Implementable
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Display Advertising
Global Leader ★ 97.6 satisfaction
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Cross-Channel Advertising
Global Leader ★ 97.5 satisfaction
AdRoll ABM
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Account-Based Advertising
Global Leader
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Account-Based Orchestration
Global Leader
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Account-Based Analytics
Global Leader
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Marketing Account Intelligence
Global Leader
Validated by real G2 customer reviews
AdRoll reviews
Intuitive Interface and Straightforward Campaign Setup
"Compared to Criteo, AdRoll is simply easier to use. The interface is intuitive, campaign setup is straightforward, and our team was able to get up and running without the usual learning curve or back-and-forth."
AdRoll Streamlines Multi-Channel ABM Campaigns with Strong Targeting and Integrations
"What I like best about AdRoll is its user-friendly platform, strong audience targeting capabilities for higher performance, and the ease of running multi-channel campaigns from a single dashboard, 24/7 available support. It has helped us effectively reach the right accounts and decision-makers, making it valuable for ABM-focused campaigns. Seamless integration offerings, cost-effective for businesses like us. Overall, it has exceeded expectations in helping streamline campaign execution and improve visibility across channels."
AI-Driven Marketing with Easy Setup
"I appreciate AdRoll for its comprehensive digital marketing capabilities, particularly its specialized focus on retargeting and cross-channel marketing designed specifically for e-commerce businesses. I find the platform's advanced AI-driven personalization valuable, as it leverages over 17 years of historical intent data to enhance audience targeting, creative generation, and predictive bidding. This focus helps maximize return on ad spend. Additionally, I find the initial setup of AdRoll very easy and straightforward. It's designed to be accessible, even for those without extensive technical experience, with a fail-proof guided 4-step walkthrough that helps users get started quickly."
AdRoll ABM reviews
Reliable ABM Platform for Better Account Targeting and Campaign Visibility
"What I like best about AdRoll ABM (Formerly RollWorks) is how easy it is to identify and target the right accounts without spending too much time managing campaigns manually. The platform gives very clear visibility into account engagement, website activity, and campaign performance, which helps our team focus on high-intent prospects instead of running broad campaigns blindly. What impressed me most is the consistency in retargeting and account engagement tracking. It helped improve lead quality and gave our team better confidence in identifying accounts that were actually interested. Overall, the platform has been reliable, user-friendly, and very effective for ABM-focused campaigns."
Fantastic AdRoll Account Managers: Responsive, Insightful, and Business-Focused
"The account managers at AdRoll are fantastic. They make a real effort to understand our business needs and ad campaign ideas. They are prepared with helpful suggestions, and provide quick responses to questions and inquiries. If we need changes, they typically have them made within the hour."
Effective ABM Targeting With Clear Account‑Level Visibility
"I like that AdRoll helps us effectively use our budget and messaging to target the right accounts. We use the account-based targeting and audience segmentation tools to narrow our focus on a high-intent audience that falls within our target industries. We also like using the reporting and attribution tools to understand which target accounts are showing engagement and how AdRoll is helping improve our conversions."
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