Account-based Marketing
AdRoll ABM vs 6sense:
Precision over bloat. Results over hype.
Don’t settle for “advertising-as-an-afterthought.” Choose the ABM platform that unifies account-based intelligence with world-class execution for measurable revenue impact.
Trusted by leading B2B brands
Capabilities
Why are B2B leaders switching from 6sense to AdRoll ABM?
Transparent "glass box" insights
Help your sales team act with confidence, not guesses. Rather than giving you a predictive score you can’t verify, AdRoll ABM shows you specific spiking behaviors and de-anonymized contacts via customizable journey stages.
Value in weeks, not quarters
Forget the 3-6 month implementation period and need for dedicated FTEs. With AdRoll ABM, B2B teams are able to launch their first campaign and prove ROI in less than 30 days.
Precision performance that reaches the buyer, not the building
If you’re only targeting at the account level and not individual humans, some of your ads are bound to hit the wrong people. Get the most out of your ad spend with contact-level retargeting across display, native, mobile, video, social, and CTV.
How do our services compare?
| Feature | AdRoll ABM | 6sense |
|---|---|---|
| Visitor Retargeting | ✅ Full individual retargeting | ❌ Deprecated Feb 2026 |
| CTV & DOOH | ✅ Native — no middleman | ❌ Trade Desk routing required |
| Score Transparency | ✅ "Glass box" — Sales-verified | ❌ Opaque to Sales in practice |
| All-In Pricing | ✅ From $935/mo, all-inclusive | ❌ $55K–$130K+/yr + overhead |
| Time to Pipeline | ✅ ~1 month to live campaigns | ❌ 3–6 months full value |
| Ad Infrastructure | ✅ Account + Persona + Cookie, native | ❌ IP-reliant + TTD for expansion |
| G2 Multichannel Engagement | 9.0 | 7.5 |
| G2 Quality of Support | 9.0 | 8.6 |
| G2 Ease of Use | 8.5 | 8.0 |
| G2 Ease of Setup | 8.4 | 7.5 |
| Orchestration | 🔺 Included — all tiers | 🔺 Add-on — MI tier only |
| G2 Account-Level Insights | 8.6 | 8.7 |
| Predictive Buying Stages | ✅ Signal-based, customizable stages | ✅ Proprietary Funnel Modelling |
| G2 Account Identification | 8.0 | 8.4 |
Operations
“Every time I'd ask [6sense] what goes into those scores it was a different answer... it was very unclear to tell sales.”
Top-rated by real industry experts
