A vital marketing tool, an invasion of consumer privacy, or just a delicious treat? Cookies have been a mainstay in digital marketers’ toolboxes for some time now, but their place as the primary online tracking tool is now in question.
If questions like, “What will the state of cookies be in the years to come?” and “Will Google and Facebook replace cookies with a tool of their own?” are on your mind, you’re not alone. Luckily, this infographic has everything you need about the latest cookies-related changes, what you can expect, and what you can do now.
That’s the Way the Cookie Crumbles 🍪
Cookies, especially third-party cookies, are undergoing a major makeover in the name of privacy. For digital marketers, this means finding new ways to reach consumers and generate conversions within the bounds of more stringent privacy rules. Maybe digital marketing will return to channels of the past, such as contextually targeted ads, SMS, and email. Perhaps the answer lies in channels that have yet to be invented.
Either way, the history of digital advertising shows that it is an ever-evolving field, used to changing the way business is done to adapt to new technology. And, as always, AdRoll will be here to help.
Angie is the Content Marketing Manager at AdRoll. Prior to AdRoll, she was a Content Writer at various digital marketing agencies. A writer by day and a reader by night, Angie’s other hobbies include cooking and learning useless movie trivia.