UnRolling the Warriors Brand: How an Obscure Team Became a Global Brand
You may not root for the Golden State Warriors, but if you’re hoping to score some branding wins, they’re the team to watch out for.
There's no easy way to put this: Uncertainty sucks. It's also an unavoidable part of life and business. While there's nothing that any of us can do to avoid uncertainty completely, there are definitely ways for marketers to build a good foundation that has the best possible shot at weathering the storms that come from time to time. Below are some concrete actions you can take now to prepare for any situation: economic uncertainty, a global pandemic like COVID-19, or any other force out of your control. To be honest, they're good things to do at any time – but they're critical in times like we find ourselves in now.
Yes, business uncertainty can be scary, but it’s important to remember that there’s a whole world of people out there who are also dealing with the same thing. So, what can you give back to your community? Note: You don’t have to be a large corporation with a budget in the millions to make a significant impact.
Being intentional and focused is more important than ever in lean times. Having the right data helps you make investments in the right places, focus on the right audiences, and prove your results. Make sure you have the right systems, processes, and tools set up to analyze your data regularly. The right solution will help you break down barriers between channels and provide insights into current campaign optimizations and new opportunities.
The right marketing tools are the tech equivalent of upgrading from riding horseback to flying down the interstate in a sports car. However, having tools that don't provide their weight in return on investment (ROI) is like hooking a sports car up to a trailer full of non-essentials. Spare some time to take stock of your tools, figure out what you really need (and don’t), and look for options that consolidate your needs into one platform.
It’s not about the bottom line and links and news stories. The brands that survive tough times are the ones that weave themselves into the fabric of their customers’ lives so that they become more than just the products or services that they sell. If you can provide help, in any shape or form, during these distressing times, it’s a surefire way for your company to be utterly indispensable in the hearts and minds of customers.
How do you keep company culture alive when you're WFH? Here are some tips to help maintain a connection with your colleagues when you're working remotely. We’ve also compiled a list of experiences that might help you remain productive during this time.
Originally published on March 17th, 2020, last updated on August 16th, 2022.