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How to Launch a Successful Blog for Your Shopify Store: A Checklist

Lindsay Duggan Martinez

Principal Partner Marketing Manager @ AdRoll

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The time has finally come: You’re ready to launch a blog for your Shopify store! Though creating high-quality content regularly is no easy feat, the payoff is tremendous (especially if you’re struggling to distinguish yourself from your competition). Trust us — a successful blog is your one-way ticket to stronger brand discovery, search engine optimization (SEO), and customer service. 

Building your blog to a level where it does wonders for boosting your store’s relevancy is a serious undertaking, though. You’ll have to first juggle the art of crafting engaging content with technical requirements, including meta descriptions, keywords, and URLs. Then, there’s the challenge of setting up and optimizing your blog on your Shopify site, so shoppers actually click on it and validate your hard work. And, of course, the whole process of writing itself: coming up with a compelling idea, conducting research into your chosen topic, developing a catchy hook, finding the right words and exercising your pen (and keyboard) to tell a story, reviewing for spelling and grammatical errors… none of this is easy, to say the least! 

Don’t worry — there’s no need to scream into the digital void. With this super-handy checklist, you’ll take your Shopify blog from 0 to 100 in no time. Before you dive in, we recommend you work through this list slowly. You want to give proper attention and consideration to every step of the process rather than rushing through it — after all, you’re putting yourself (and your thoughts) out into the world for everyone to read! 

And remember: Content marketing and thought leadership is a time-consuming process, especially if you want to attract clicks from people beyond your friends and family. If you can’t dedicate enough effort, don’t be shy about hiring a marketing agency or a Shopify Partner to help you out.

You’re all set! Be sure to add the AdRoll app to your Shopify store to get started in minutes. Not on Shopify? Check out the other ecommerce platforms we support here.

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