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Third-Party Cookies: Are They Going Away?

Shae Henrie

Content Strategist @ AdRoll

Relevant advertising is always appreciated by online shoppers. In fact, the demand for more relevant ads in social feeds and online has only gone up.

What else has had a rise in demand, going as far as becoming legislation? Privacy.

Third-party cookies have been the go-to tool for marketers for a while, but recent changes in laws and regulations in the name of data privacy have started cutting them out. Here’s a quick look at the evolution of third-party cookies and what their future holds.

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