3 First-Party Data Stats You Need to Know
First-party data is the name of the game when it comes to targeted ads in the future of advertising — here are stats to prove it (+ what you need to do now). Click here to read on.
Relevant advertising is always appreciated by online shoppers. In fact, the demand for more relevant ads in social feeds and online has only gone up.
What else has had a rise in demand, going as far as becoming legislation? Privacy.
Third-party cookies have been the go-to tool for marketers for a while, but recent changes in laws and regulations in the name of data privacy have started cutting them out. Here’s a quick look at the evolution of third-party cookies and what their future holds.
Start investing in channels now for returns in the future. Learn more about how AdRoll can help you create a relevant, engaging buying journey for your customers that’s ready for today and tomorrow.
Last updated on July 28th, 2022.