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Wilson Lau

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Ecommerce is big business right now, and nowhere is the digital marketplace busier than Shopify, the web’s leading ecommerce selling platform. If you’re new to the Shopify game, getting started can be a bit intimidating — with so many other brands competing for consumers’ attention, trust, and dollars, how is a new brand supposed to stand out from the crowd and start building an audience? The answer: a strategic Shopify marketing plan. Though there’s a…

“Retargeting” and “remarketing” are terms that are often thrown around the world of digital marketing as if they are universally understood. In truth, though, retargeting has been around as a marketing practice for decades, even before ecommerce, display ads, Google, and social media. Before the Internet, brands sent communications to their customers via TV and physical mailers, suggesting products and services that might have interested customers based on what the brands knew about their interests…

“If you build it, they will come” is not exactly true of Shopify stores. To date, the ecommerce platform has helped more than one million brands sell online. But with Shopify’s success comes increased competition for online sellers, who are also vying for consumer attention with veritable retail giants. The secret to standing out and holding your own is Shopify SEO. By implementing the right site strategies, even small sellers can muscle their way into…

You may know that having SEO keywords on your website homepage and throughout your company blog are essential ways to rank high in Google search results and drive website traffic. But did you know that your product landing pages can also produce results using the same strategies? While your product pages should highlight a product and its key benefits and features, don’t stop there. Product page SEO is a goldmine for driving traffic to your…

If you’re a digital marketing professional hoping to grow an ecommerce brand, selecting which marketing platform to use can be challenging. As the world of digital advertising has become more complex, so have the platforms that give brands the tools they need to refine strategies and attain strong returns on their marketing spend. The choice often comes down to two major competitors: Google Ads and AdRoll’s Ecommerce Marketing Platform. So, what’s the best choice for…

Congratulations! Your new ecommerce store is set up and ready for customers. From detailed product pages to a streamlined checkout process, you have done the work to ensure the buyer’s experience is superb. Now, it’s time to get the buyers on your website by investing in ecommerce advertising.  Having an ecommerce store enables you to reach a broad audience of potential buyers. But they aren’t just going to come to you, at least not at…

The year 2020 will go down in ecommerce history as one to forever remember. Shoppers have faced pandemic-related restrictions since March; many have grown increasingly comfortable with purchasing everything online, from everyday necessities to holiday gifts. Unsurprisingly, digital retailers have gladly capitalized on the online shopping frenzy, capturing more market share than usual.  However, it hasn’t all been sunshine and rainbows. With more people perusing digital storefronts, clicking on ads, and browsing products as an…

From blogs to Instagram to Google ads, ecommerce marketing can be a tough beast to conquer, especially for small businesses. How do you know which tactic can best help you boost traffic? Increase conversions? Grab more market share? This comprehensive guide will introduce you to different ecommerce marketing channels, tactics, and tools for every brand at every business stage. Whether you’re just starting out, looking to grow, or aiming to become a brand leader, you…

Nowadays, it is not uncommon to use Google’s search engine to find specific products or services online. In 2020, Google decided to capitalize on this by making Google Shopping even easier for consumers to shop on Google. This feature is beneficial for ecommerce marketers as well.  Now with Google Shopping, ecommerce companies can promote their products on Google for free and further their reach through paid promotions. By using the service for your ecommerce business,…

It’s impossible to use the internet in 2021 and not interact with Amazon at some point. The company accounts for nearly 50% of all e-commerce sales each year, more than eBay, Walmart, and Apple combined. At first glance, it may seem like a no-brainer that e-commerce brands should sell on Amazon. However, hidden in those figures are a number of obstacles that could make selling on Amazon more hassle than it’s worth, both in the…