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Wilson Lau

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As a digital marketer, you’re probably well aware of the benefits of a robust marketing technology stack. Today’s data-driven and AI-led tools that automate everything from ads to emails can save a tremendous amount of time and effort when growing your brand. However, whether you’re a seasoned marketing professional or it’s your first year on the job, you’ve probably realized that selecting the best marketing tools for your company is no easy feat. With that…

Google Analytics is the “big name” when it comes to understanding your customers, measuring website traffic, and tracking your ROI on advertisements across multiple platforms. However, just because it is the most well-known analytics platform doesn’t mean it is the best option for you. There are Google Analytics alternatives available that provide the same and even better functions and features. 5 Best Google Analytics Alternatives If you don’t want to use Google Analytics to track…

Did you know that 98% percent of web traffic will depart your ecommerce website on their first visit without making a purchase? That statistic may make it seem like 98% is a lost cause — maybe they’re potential customers who either arrived at your website by mistake, or they visited once and will forget about your brand forever. Think about those in-and-out visitors as opportunities to capture more revenue and boost your brand recognition. The…

Any marketer in the digital age understands the importance of data. Without it, it’s impossible to analyze email campaigns, review progress, and evaluate how effective your marketing efforts are in engaging your target audience. There’s hardly any corner of the digital marketing universe that doesn’t have rich data attached to it, and email marketing metrics are no exception. Despite its age as a communication tool, email remains one of the best ways to connect with…

Cross-channel advertising is considered the foundation of marketing in today’s world, especially for ecommerce brands that operate in a digital ecosystem. With so many brands using every marketing tool at their disposal, marketers need to develop multifaceted strategies that consider the customer experience, from their first interaction with the brand through the conversion and beyond. As the demand for comprehensive cross-channel advertising solutions has skyrocketed, many software platforms are available for brands looking to consolidate…

In today’s highly competitive ecommerce arena, brands need to present their best face to customers at every opportunity — even if it’s not directly promotional or product-related. One area that might seem trivial in terms of marketing is the transactional email, which serves a critical function for ecommerce companies. This type of email is often underutilized though it has massive potential as a tool for engaging customers, helping to solidify brand trust, and developing positive…

A long time ago — before “automation” became a buzzword among marketers — entrepreneurs eyeing growth had to tackle it all by themselves, from training customer service reps to hiring a marketing agency. Fast forward to today: Thanks to a multitude of powerful ecommerce automation tools readily available to brands, we can get the same results for a fraction of the cost, time, and effort. No longer does growth equal skyrocketing expenses and blowing up…

Google made tidal waves with its initial announcement to rid Chrome of all third-party cookie tracking by the end of 2022. Since then, marketers have been doing their best to understand what this means for their business and the future of online advertising. Then, at the end of June 2021,  Google announced it would delay putting an end to third-party cookies in Chrome until late 2023. This updated timeline pushes back the date by a…

A positive customer experience is vital for growing your brand and improving your ROI (return on investment). Cross-channel marketing helps you not only understand your customers better but also serve them better. Discover how to create a successful cross-channel marketing strategy and the benefits of doing so.  What Is Cross-Channel Marketing? Cross-channel marketing involves promoting your brand’s consistent messaging across multiple digital marketing platforms, including social media, web, email, blogs, text notifications, apps, and more.…

You can increase your Facebook ads ROI (return on investment) by targeting the right people with the right message. Fortunately, Facebook makes it easy to do this with their robust Facebook ad targeting options. Learn about each option, including ways to narrow your audience and improve the ROI of your Facebook ads.  What Is Facebook Ad Targeting? Facebook advertising tools enable marketers to build ad campaigns and target specific people and groups. Because an ad…