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Wilson Lau

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“The opportunity of defeating the enemy is provided by the enemy himself.” The Art of War may be an ancient Chinese military manual published centuries ago. Still, this quote by author and general Sun Tzu is a timeless reference for battle strategy — and even applies to business.   No matter how original your company or products are, you are partially defined by the market and its competition.  Who else offers similar products and services? How…

SEO tools are kind of like cars. Sure, Bugatti’s La Voiture Noire is a nice ride — but a Chevrolet Spark will get you from Point A to Point B too. In the same way, inexpensive SEO resources abound to help boost the quantity and quality of site traffic from search engines. And though you’ll likely get more functionality out of paid tools, there are plenty of alternate options to consider if your SEO budget…

The disappearance of Amelia Earhart, the enigma of Area 51, and the current state of the Bermuda Triangle each rank among the greatest unsolved thrillers of all time. Another distinctly modern mystery is Google’s algorithm. Similar to the others, we may never truly discover the answer. Google occasionally shares hints and clues related to optimizing for the search engine. What we’ve learned is the importance of an effective SEO strategy. In short, it has the…

No one outside search engines like Google and Bing definitively knows how their ranking algorithms work. In fact, an entire industry of search engine optimization (SEO) has emerged in the last 20 years to figure out what search engines do behind the scenes and how they can use this information to help clients rank as high as possible. It’s a never-ending job rife with speculation: According to this Google algorithm update tracker from SEO software…

As a direct-to-consumer (D2C or DTC) brand, it’s essential to build your foundational SEO knowledge. This guide is designed to help you understand the importance of SEO, and how to develop and execute a sound SEO strategy for your business.  A free planning template is included near the end of this post to help kickstart your direct-to-consumer SEO journey. What’s SEO? SEO stands for Search Engine Optimization. It’s a process of optimizing your digital content…

When it comes to marketing, you want your brand to be “at the right place, at the right time.” This especially rings true during the holidays. When your ideal customer is holiday shopping, your brand should be front and center of the search results page. Luckily, there’s a little something called search engine optimization (SEO) to help you out. SEO is the process of optimizing the number of organic website visitors by appearing at the…