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Stephanie Abe

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In a short period of time, markets and consumers’ behaviors have undergone drastic changes due to the outbreak of the coronavirus (COVID-19). From people raiding grocery store aisles to the cancelation of the world’s most significant events and mandates for “non-essential” businesses to temporarily close, this pandemic is having a substantial impact on the economy and society as we knew it.  So much so, that the stock market experienced its biggest single-day-decline since 1987’s Black…

We recently brought direct-to-consumer (D2C) marketers together at the first-ever Growth Guerilla Collective (GGC) community meetup in San Francisco, where members brainstormed ways to fuel brand awareness in 2020. The room was jam-packed with ambitious marketers eager to meet one another, learn about each other’s experiences, and grow personally and professionally.  SF-based industry leaders Shann Alipour, Director of Marketing at Oliso, and Neha Mittal, Sr. Digital Marketing Manager at Cora, kicked off a group discussion…

From witches and black cats to costumes and candy, Halloween is here, and it’s the spookiest time of the year. When the clock strikes tonight’s witching hour and All Hallow’s Eve lays to rest, November will come creeping out from under the bed. Soon, a madness will take hold of shoppers everywhere as they begin their hunt for the best Cyber Monday deals.  Last year, the Monday after Thanksgiving raked in $7.9 billion in online…

What do Burning Man, Outdoor Voices, and Culture Amp have in common besides their exponential growth and popularity? If you don’t think much of anything, I can see why. People who gather in the middle of the desert, athletic apparel made for #doingthings, and a platform that enables businesses to manage their people data appear to have little to nothing in common. Yet, they all grew their brand exponentially with one common customer-centric growth strategy:…

While the holiday season can feel hectic, it’s a time of year for gathering with others and nurturing relationships — family, friends, and neighbors come together to celebrate time-honored traditions. Businesses are no different; research shows that community building generates an average of 6,469% ROI. That’s a lot of holiday cheer that can be spread from customer to customer. Humans have an innate need to connect with others. With an array of social platforms, online…