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Stephanie Abe

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The holiday shopping season brings in as much as 30% of a retailer’s annual sales — and 2021 will be one of the biggest yet. It’s estimated that this year’s Black Friday and Cyber Monday (BFCM) shopping events alone will surpass $10 billion in ecommerce sales. With new online marketing and omnichannel trends, the 2021 holiday shopping season is shaping up to be an exciting one. Here are six marketing campaign strategies for ecommerce merchants —…

In North America, fan-favorite grocery store Trader Joe’s initiated the holiday season by launching their pumpkin goods on September 9th — nearly two full months ahead of Halloween and three months before Thanksgiving, e.g., the actual pumpkin season.  Furthermore, McKinsey reports that ecommerce sales have continued to experience “outsized growth,” with online shopping remaining 35% above pre-pandemic levels and ecommerce showing more than 40% growth in the last 12 months.  Meanwhile, COVID and weather occurrences are disrupting…

The holiday shopping season is known to bring in as much as 30% of a retailer’s annual sales, and 2021 is shaping up to be no different. It’s estimated that this year’s Black Friday and Cyber Monday (also known as BFCM and Cyber Weekend) shopping events alone will surpass $10 billion in ecommerce sales. Furthermore, research indicates that a whopping 61% of holiday shopping will be completed before Thanksgiving day in North America. The reason…

From tips and tricks to growth hacks, we marketers crave ways to increase our success that save us time, money, and personal energy. But let’s be real — there are absolutely no silver growth bullets. Growing an ecommerce brand takes resources, strategy, creativity, and flexibility, plus a lot of grit and a bit of grace. But once you’ve got a solid, well-rounded marketing strategy in place, there are relatively quick and approachable experiments you can (and should!) incorporate…

With salons, spas, and wellness centers closed during the pandemic, many women sought out ways to practice self-care at home. Enter Crown Affair, an ecommerce brand that specializes in quality haircare rooted in ritual — and also clean ingredients, effective formulas, and beautiful handmade tools.  Here’s the story of Crown Affair’s savvy founder, Dianna Cohen, and everything you should know about the brand’s meteoric rise after just one year in business.  A Breath of Fresh…

With people hunkering down at home this December, the giving season looks significantly different than ever before. But the celebrations are not stopping — consumers are projected to spend almost $1,000 per household on gifts and other holiday-related goods. Instead of a huge family gathering where gifts are exchanged in-person, gift-giving in 2020 is involving shipping presents directly to loved ones.  That’s why e-commerce will define this holiday shopping season, which is fantastic news for…

It’s December and both Black Friday and Cyber Monday are behind us — which means the end-of-year holidays are practically here and 2020 is nearly behind us. But before we get a fresh start in 2021, one challenge for brands remains: capturing consumers’ spend on gifts, which is expected to reach $189 billion online and as much as $767 billion overall. But between deals in October and canceled celebrations, this is no ordinary holiday season.…

Now exhale, and keep on growing.  BFCM 2020 has come and gone and with a little over three weeks until Christmas, another big wave of holiday shopping has just started rolling. Now is the time to take a deep breath and keep on keeping on.  There is no denying that this year has brought tremendous changes and challenges, yet human beings are resilient — which is why it’s not surprising that Black Friday hit a…

October and Prime Day have come and gone, and with that, the start of this year’s holiday shopping season has too. Yet, with two full months ahead of us before the end of 2020 and doorbusters like Black Friday, Small Business Saturday, and Cyber Monday on the horizon, the shopping season has also only just begun.  Though it feels on-pause right now due to the world’s attention on this week’s US Presidential Election, 2020 has shown us…

With more than a month until Thanksgiving and traditional promotional shopping holidays, the shopping season feels like it’s just around the corner. But like the majority of 2020, this October is looking quite different, and the shopping season has officially started.  Amazon’s Prime Day is typically Christmas in July, but with fulfillment and logistics management issues due to this year’s public health and economic crisis plus a desire to make the most of the holiday…