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Megan Pratt

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E-commerce has been on the rise for several years, and even a global pandemic can’t put a stop to that progress. Though the increases won’t be quite as stark this year (eMarketer predicts a 16.5% increase, down 20% from last year’s increase), consumers are increasingly interested in purchasing goods and services in almost every category online. Whether you’re competing with other direct-to-consumer (D2C) brands or you’re up against big marketplaces like Amazon, adding the right…

We could all use a boost right now. Particularly small businesses, who are being hit with uncertainty from all angles — whether that’s pivoting to new products or audiences, focusing more on online strategies, or just trying to stay in business. It’s a challenging time.  That’s not to say that it’s without opportunities. You may have to look harder and be more creative to spot them, but there are opportunities for just about every brand…

Since the coronavirus outbreak, there’s been a profound, necessary shift in consumer behavior. Shoppers are making fewer trips to grocery stores and are instead turning to apps to replenish their food supplies and essentials. They’re also unable to go out to their favorite restaurants and are instead left to fend for themselves in the kitchen. With that extra time (and extra appetite for delicious, comforting food), more people are turning to meal delivery services. Companies…

There’s no denying that these are tough times. When times are tough, it’s really common for brands to struggle with what to say, particularly on social media. Do you stick with your old messaging and pretend it’s still business as usual? (Hint: no). Do you commit your feed to only COVID-19 related posts from now on? (Hint: probably not). While we can’t answer these questions for you, we can give you a guide to putting…

Times of crisis tend to leave permanent imprints on the people that live through them. For personal crises, these marks are often similarly personal — idiosyncrasies, habits, quirks. But when the crisis is global, the marks are often left on whole societies, and sometimes on the entire world. These global scars shape consumer behavior in large ways, changing expectations and norms in ways that seemed unthinkable before they happened. These changes happen fast, and can…

The perfect marketer in today’s ever-evolving landscape wears many hats. They decode data, write compelling copy for any format, come up with creative ideas to overcome challenges, use psychological principles to understand their target audience, sniff out trends, keep up with the ever-changing algorithms across the web and social, optimize every aspect of an email campaign and so much more.  Newsflash: the perfect marketer also doesn’t exist. That’s where tools and technology come into play — they pick up…

There’s no easy way to put this: Uncertainty sucks. It’s also an unavoidable part of life and business. While there’s nothing that any of us can do to avoid uncertainty completely, there are definitely ways for marketers to build a good foundation that has the best possible shot at weathering the storms that come from time to time. Below are some concrete actions you can take now to prepare for any situation: economic uncertainty, a global…

Every startup begins with a great idea. With a lot of hard work and a little bit of luck, that idea can become a tangible, real-life product. However, developing a product is only the first hurdle that companies have to clear. The next challenge is to find (and attract) customers who will buy that great idea. If a startup doesn’t have a strong plan to attract customers from the early stages of development, getting that…

Like all retailers, direct-to-consumer (D2C) brands have one main goal: to sell as much as possible. However, these companies face a challenge that not all retailers encounter. They need to attract, convert, and retain customers in an entirely online environment without the support and exposure that retail partners provide. Many brands that get their start selling directly to consumers engage in brand partnerships with brick-and-mortar retailers to expand their brand presence in the real world…

This probably doesn’t come as a surprise, but it’s much cheaper to retain customers than it is to acquire new ones. Because clicks and conversions are continually increasing in cost, customer retention is especially important for e-commerce brands that are looking to succeed in a saturated market. This is why it’s essential to track how receptive your existing customers are by measuring purchase frequency.  Let’s take a look at what purchase frequency is, how to…