While creating video was once considered a luxury that only big companies could afford, it’s now easier than ever to inexpensively film and publish your video. However, before you unfold your director’s chair, you need to have a strong video marketing strategy in place. This part of the process is critical because video isn’t just one piece of your overall marketing plan — it’s central to your outreach and campaign efforts. Set the Goals of…
Let’s start with the obvious: human behavior is more than a little mystifying. It would be great if we all made completely rational decisions; unfortunately, that’s not the case. There’s a reason why there are entire fields of study dedicated to understanding the choices that people make — humans are complicated creatures. Whether you call it consumer psychology or behavioral economics, there’s no denying that predicting human behavior is difficult. Even more challenging is making…
One of the most important questions you can ask as a marketer is, “How are my campaigns working?” Your answer to that question starts with your definition of “working.” What does it look like when your campaigns work? What metrics matter to your business? What kind of impact do you need to have on those metrics? And what does your customer journey to purchase (and beyond), look like? One of the best ways to answer those…
As technology and shoppers’ tastes evolve, it becomes increasingly critical to create personalized customer journeys. So, what are the keys to ensuring they have experiences they don’t forget?
Over the past decade, the customer-brand relationship has evolved and, as a result, marketing strategies. In this post, we shine a light on brand awareness and show why it matters so much for brands.
There are three key ways that you can reap all of the benefits of video marketing while measuring and optimizing for long-term success. Check out our recommendations in this post.
Direct-to-consumer (D2C) brands continue to utilize brand storytelling to build customer loyalty. In this post, we go over a few examples from top brands and show how you can replicate their tactics.
Building brand awareness is all about getting the right kind of attention and video does just that. In this post, we cover how video can help you leave a lasting impression this holiday season.
You may think you don’t have the resources or the team to utilize video. We’ve debunked five common misconceptions and show how you can leverage video to build awareness and make a lasting impression.
Brand awareness can be a particularly hard nut to crack. Based on our experience helping customers solve this problem, we have some recommendations for metrics to track and reasons why they matter.