Author

Jesse Vaughan

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Ever come across a website that’s difficult to navigate or hard to read? Imagine having that experience on every site you visit online. Unfortunately, that’s what happens for most people with disabilities, since a lot of companies don’t design with web accessibility in mind. For online, direct-to-consumer (D2C) sellers, web accessibility is critical to ensuring a pleasant experience for your customers, regardless of their abilities. Similar to brick-and-mortar stores, web accessibility refers to improvements and…

To paraphrase Bruce Springsteen, getting an audience is hard, but keeping that audience is even harder. “It demands a consistency of thought, of purpose, and of action over a long period of time,” Springsteen said. And consistency in how a brand presents itself pays off: it can lead to an average revenue increase of up to 23%. As your marketing department grows and you bring in new team members and freelancers to work on projects,…