For some retailers, holiday sales can make up 30% of their total revenue for the year. That’s great for the bottom line, but not so great for marketers’ stress levels. With so many revenue goals dependent on sales during this time of year, all of that pressure can squeeze out creativity — leaving a brand scrambling to come up with a holiday campaign that is fresh, original, and eye-catching. The good news is, you don’t have…
In the book “Range: Why Generalists Triumph in a Specialized World,” David Epstein writes about how in the most complex and unpredictable fields (marketing, anyone?), generalists are more prone to thrive than specialists. His extensive research shows that exploring topics outside of someone’s main area of focus can create a more well-rounded skill set and be vital for career development and growth. Soccer great, Abby Wambach, agrees. In a podcast interview, she spoke openly on how playing…
With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…
Google doesn’t drive traffic to 91% of the content published online. Find out how brands are leveraging keyword strategies to boost their organic share of voice.
As you head into the holidays, take a cue from a classic & be your brand’s true love. You don’t have to get a partridge in a pear tree, but you should build your brand. Here’s how to do it in 12 days.
Finding that special someone is difficult when using traditional methods, & the same can be said for brands seeking new customers. See how brands challenge conventional wisdom to find holiday success.
Event marketing is grueling: submitting POs, approving contracts, and the marathon booth sessions. We’ve compiled a list of the 10 types of people you’ll likely interact with at your next conference.
Brand Awareness is something on the minds of so many marketers — especially with the holidays on the horizon. We offer five tips to help ensure your holiday campaigns drive the most impact.
There are plenty of things at your disposal that can help you dig into the demographics of your target audiences. We break down five tools you can leverage to shed light on who your customers are.
Developing better customer experiences starts with a full understanding of your potential customers. In this post, we show—through an easy-to-follow example—how to build a target audience.