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Giulianno Lopez

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There are very few industries that are as reliant on brand awareness strategy as the film industry. The cyclical nature of the business creates a constant necessity for the reach and engagement of new ticket buyers. This is something that film studios, big and small, all have to contend with; however, the deck is stacked against smaller, less resource-rich competitors. Smaller production companies and studios don’t have the resources to compete dollar for dollar with…

In cities big and small, it’s become alarmingly common to see more and more brick-and-mortar shops’ going out of business sales. Over the past year alone, approximately 9,300 shops closed their doors for good. Considering the costs associated with owning and operating these shops and the number of purchases made online, this makes sense. In 2019, e-commerce businesses made $601.75 billion, which is a 14.9% increase from the previous year. With more customers utilizing the convenience of online…

For many direct-to-consumer (D2C) brands and marketers looking to forge ahead with their digital strategy, consolidating resources, and gaining clarity on how to get started are not the most challenging steps. The billion-dollar question is really how to put together an action plan that turns a digital strategy into a reality. More and more businesses are adopting a digital mindset as they try to capture revenue and boost their customer lifetime value (CLV).  According to eMarketer’s…

Social media has literally taken over lives. That’s what happens when everyone is walking around with what equates to a miniature computer in their pockets. According to Statista, the average person spends 136 minutes a day on social media platforms. Direct-to-consumer (D2C) brands and marketers continue to bet big on social advertising. Based on eMarketer’s 2020 forecasts, advertisers are expected to increase social ad spending by 20.4% — equating to $43.53 billion. With that chunk of change…

Search engines have been specifically built to bring value to internet users. Used and treated like a digital library, people from all walks of life use search engines like Google and Bing to scour the internet to learn about any and all topics. For direct-to-consumer (D2C) brands, this has been yet another channel to build brand awareness. Considering that 93% of all website traffic comes from search engines, it makes sense for D2C brands to tap into…

The internet has made it easier than ever to start a business. The bar of entry for new entrepreneurs has become so low that direct-to-consumer (D2C) brands have seemingly sprouted out of nowhere. With the number of potential customers out there, it makes sense. According to DigitalCommerce360, e-commerce sales reached $3.46 billion in 2019. The caveat to this is that the market and retail space has become overly saturated. With between 12 to 24 million…

When most people think of marketing, brand awareness comes to mind. But grabbing the attention of potential customers and funneling traffic to websites is only half the battle. Even if someone becomes aware of a brand and has shown some level of interest to purchase, it can be very easy for them not to follow through. According to a study from Episerver, 92% of shoppers visiting a website for the first time aren’t ready to purchase…

With a recent emphasis on brand awareness, it’s easy to forget that there are other customer journey stages that should be considered when building out a marketing strategy. For many marketing agencies, their clients’ primary focus has always been theirs — in this case, brand awareness. But based on Gartner’s findings, customer experience should be close behind; two-thirds of companies have made improving customer experience a cornerstone of their marketing strategy. This is a signal…

If you have any friends that are remotely into fashion, you may have heard about one of their favorite influencers or style icons. Maybe, like me, you’ve dreamed of being featured in The Sartorialist’s Instagram feed and website. Perhaps you’ve always wanted to find out how to start a fashion blog. The fact is the fashion industry is big business. According to Shopify’s Fashion and Apparel Industry Report, e-commerce fashion businesses are expected to generate $606 billion in global…

Perception isn’t always reality, but when it comes to business, it can build a narrative that’s difficult to refute. What the general public, let alone customers perceive to be true about a brand can have massive repercussions for their bottom line. During the holiday season, Pelaton released a video ad about a husband gifting his wife an indoor exercise bike for Christmas. There was a swift backlash to Peloton’s ad, with many calling it out…