Author

Giulianno Lopez

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For some retailers, holiday sales can make up 30% of their total revenue for the year. That’s great for the bottom line, but not so great for marketers’ stress levels. With so many revenue goals dependent on sales during this time of year, all of that pressure can squeeze out creativity — leaving a brand scrambling to come up with a holiday campaign that is fresh, original, and eye-catching. The good news is, you don’t have…

In the book “Range: Why Generalists Triumph in a Specialized World,” David Epstein writes about how in the most complex and unpredictable fields (marketing, anyone?), generalists are more prone to thrive than specialists. His extensive research shows that exploring topics outside of someone’s main area of focus can create a more well-rounded skill set and be vital for career development and growth. Soccer great, Abby Wambach, agrees. In a podcast interview, she spoke openly on how playing…

With the seasons changing (maybe you haven’t noticed — climate change, am I right?), comes the start of a brand new school year. For many incoming high school freshmen, the world of that 4-year jungle is filled with possibilities, anxiety, and a little wonder. Looking back, I’m surprised at how instrumental that time of my life was for me, not just as a person but as a marketer. I know what many of you are…