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Giulianno Lopez

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If you have any friends that are remotely into fashion, you may have heard about one of their favorite influencers or style icons. Maybe, like me, you’ve dreamed of being featured in The Sartorialist’s Instagram feed and website. Perhaps you’ve always wanted to find out how to start a fashion blog. The fact is the fashion industry is big business. According to Shopify’s Fashion and Apparel Industry Report, e-commerce fashion businesses are expected to generate $606 billion in global…

Perception isn’t always reality, but when it comes to business, it can build a narrative that’s difficult to refute. What the general public, let alone customers perceive to be true about a brand can have massive repercussions for their bottom line. During the holiday season, Pelaton released a video ad about a husband gifting his wife an indoor exercise bike for Christmas. There was a swift backlash to Peloton’s ad, with many calling it out…

Everywhere you turn, from the morning commute, dinner with family, or date night with the significant other, there’s someone on their phone. According to the Pew Research Center, over 5 billion people are mobile, with more than half having smartphones. On average, people spend more than three hours a day on their phones and check them 58 times a day. It only makes sense for direct-to-consumer (D2C) brands to capitalize on this and utilize mobile…

The competition for new customers has ratcheted up to new heights, and direct-to-consumer (D2C) brands aren’t standing idly by. According to estimates by eMarketer, digital ad spend is projected to increase by 17% in 2020 — totaling $151 billion. As more and more D2C brands flood the market, marketers have looked to gain any competitive edge at their disposal, specifically when it comes to building brand awareness. As a result, Search Engine Optimization (SEO) has…

We’ve all heard the statistics: people are spending more and more time glued to their phones. According to RescueTime, a person will spend an average of 3 hours and 15 minutes a day on their phone, checking it upwards of 58 times a day. So, what’s everyone doing on their phones? Well, everything actually. This includes scrolling through social platforms, sending and checking work emails, and even shopping. Based on projections from eMarketer, the number…

Strong, working relationships are the key to the success of any team, no matter the arena. The Chicago Bulls didn’t win six NBA titles without Michael Jordan and Scottie Pippen. Without Lennon and McCarthy working their song-writing magic, The Beatles would’ve never revolutionized music and culture. The fact is that partnerships are one of the foundational pieces of any successful team or organization. This idea has influenced the relationship between us and the direct-to-consumer (D2C)…

Brand awareness has been all the rage for direct-to-consumer (D2C) brands spanning across industries and verticals. D2C brands like Glossier and Outdoor Voices have not only found success in building awareness but also in creating communities of faithful customers. While any business would envy these brands’ abilities to turn fans into loyal customers, there are a few obstacles keeping them from doing so. Chiefly, knowing how to increase brand awareness. There is a lot that goes into a brand…

There’s always been an obsession for everything “new.” From technology to strategies (and everything in between), the culture at large has adopted the mantra, “new is always better.” While new ideas are necessary for the further development of our society, it’s important not to discount things that are perceived to be passé as ineffective and irrelevant. For marketers, that can be as simple as committing to tried-and-true strategies or initiatives that are simplistic in their…

Innovation in the digital space has created a connected and tech-savvy world, leading to more people who depend on internet access (both professionally and socially) daily. According to research conducted by Statista, 58% of the world’s population (that’s almost 4.48 billion people!) are active internet users. That’s insane when you consider how many of these internet users are shopping online, especially during peak shopping seasons. Direct-to-consumer (D2C) brands have taken notice. More and more D2C brands…

Marketing has become more of an omnichannel experience than ever been before. For direct-to-consumer (D2C) brands, that means engaging customers on all the places they work, live, and play online — whether that be on emails, websites, or social media platforms. The growing breadth of our digital lives has added a dose of complexity that makes it tempting for D2C brands to over-simplify their marketing campaigns to a fault. Marketers are more willing to focus…