Author

Chris Van Wagoner

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Customer retention is essential to every business. According to research conducted by Frederick Reichheld of Bain & Company, increasing your customer retention rates even by 5% can result in an increase in profits by 25% to 95%. And the key to high customer retention rates lies in the proper implementation of customer lifecycle management (CLM). Before diving into the fundamental principles of CLM implementation, let’s learn more about what customer lifecycle management is and its benefits for your…

Today’s customers connect to the digital marketplace across many devices, channels, and platforms. There are many variables at play in digital marketing and a growing number of brands competing for audience attention. It’s more important than ever for marketers to understand how consumers decide where they will spend their time and money. Regardless of how complex the evolving marketing funnel becomes, consumers will continue to expect brands to keep up. How will your company meet…

Direct-to-consumer (D2C) brands are continually looking to expand their reach by leveraging web and social. While the ability to engage consumers online represents a massive opportunity, it also brings an intensely competitive environment. Understanding how customers interact with your brand over time helps build brand awareness and develop a rewarding relationship with your consumers. By creating a customer journey map, you can understand the path that they take from the first introduction to your brand…

The AdRoll E-Commerce Marketing Platform is now up and running. Our customers have already started expanding their digital marketing strategies to include AdRoll email, cart abandonment, AI-driven product recommendations, and advanced tracking. Engaging with these customers, we have heard compelling stories of tribulation and triumph, passion, and self-sacrifice, as well as inspiring examples of what it takes to create an enduring business. We have been so impressed with these experiences that we wanted to share…

For most businesses, the year brings with it ebbs and flows, ups and downs. This fluctuation can often be associated with annual events and the products you are selling. While it can be daunting to stay on top of everything happening around you, establishing a retail moment focused marketing rhythm can address slowness and maximize big holidays. With a little bit of process and a few tools, you can get in front of these opportunities and…

Prior to the launch of  General Data Privacy Regulation (GDPR), many were concerned about how they would be able to effectively market to consumers. These concerns weren’t unfounded — in fact, there were reports that some brands lost up to 80% of customers in their email lists. This change forced businesses to rethink the customer experience. In a survey by Smart Insights, 41% of consumers said that post-GDPR, they were feeling better and more confident…

Marketing has gone through a few seismic changes in the last couple of decades. With technological advances that have made marketing more precise and greatly altered consumer behavior and tastes, marketers have had to constantly shift gears to keep up. The ‘90s saw the peak of branding and brand marketing with a renewed focus on creating an expansive, independent company identity that could stand out in the marketplace. The 2000s brought us the internet and…

So far, we’ve covered a lot of ground (if you haven’t yet, check out Email Marketing 101: Audience Building and Email Content). We discussed building an audience, creating segmentation, and also outlined best practices for putting your email together. Next in line is how to launch your campaign, analyze results, and maximize your performance. On how to build your audience and email content: Launching Your Campaign  There are a few different ways to structure your…

Ambitious, direct-to-consumer (D2C) brands recognize the importance of email marketing — and why wouldn’t they? According to Statista, a leader in market and consumer data, it’s projected that there will be 4.3 billion email users by 2023. To put that into perspective, this population represents more than half of the world — an audience looking to learn, connect, and consume. So, how does one get started constructing a successful email marketing campaign? Let’s start from the…

The customer journey is quickly becoming more than just a map of activities that lead to conversion. With the sophisticated analytics tools and global data sets we have access to today, it’s not uncommon for the journey to influence user interface and product designs, brand guidelines, and even hiring and acquisition. The customer journey has evolved beyond simply informing marketing materials — it’s been identified as the key to unlocking customer-centricity and long-term business success. …