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Angie Tran

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Quick! What brand comes to mind when you imagine millennial pink? If the wildly popular ecommerce company Glossier was your answer, you’re on the right track.  There’s a reason why Glossier is the epitome of direct-to-consumer (D2C) marketing: It practically invented the playbook for how modern brands can (and should!) connect with customers, celebrate authenticity, and leverage social media.  Without further ado, here’s everything you should know about this powerhouse brand — complete with all…

As a growing ecommerce brand, you’ve probably invested in building your email list and perfecting your email deployment strategy. But what if we told you there are other customer contact alternatives that’ll allow you to communicate directly with customers? As a marketer, you’ve likely realized that while emails are a powerful marketing tactic, it’s gotten increasingly difficult for your messages to rise above the noise. Today, shoppers’ inboxes are crowded with promotional newsletters, sales alerts,…

The sun is up, the sky is blue, and consumers are peeking out of their homes, ready to engage with the physical retail landscape once again. After more than a year of restrictions and lockdowns, brick-and-mortar retailers are starting to reap the benefits of post-pandemic reopenings. But what about digital brands? During the pandemic, ecommerce saw unprecedented growth: In the U.S., consumer spending in ecommerce channels grew by 44% to $861.12 billion by the end…

Most of us have dabbled in astrology before — I know I have, eagerly flipping through my horoscopes to see what fate lies in store for me that day.  If you’re a beginner with horoscopes, here’s the rundown of the different types of zodiac signs: There’s your sun sign, which is the essence of your being, or your “identity;” your moon sign, which represents your emotional side, your feelings, and intuition; and then your rising…

According to the 2019 Annual Business Survey (ABS), approximately 18.3% of all U.S. businesses are minority-owned. And of that number, 99.9% of minority-owned businesses are small businesses.  But against this backdrop of small business activity, it can sometimes be challenging to distinguish minority-owned businesses from the rest — especially in the ecommerce world.  To elevate the awareness of these online businesses, we’re providing digital badges (examples below) that eligible brands can append to their dynamic…

Without proper contact management, your ecommerce marketing efforts can feel like trying to dribble a basketball — without hands. Through recording customer data, contact management drives marketing, sales, product development, and just about anything a company does that requires consumer insight. While it doesn’t get the same kind of attention other marketing and sales tools do, contact management plays such a critical role that it’s impossible to ignore it. Still, today’s complex ecosystem of apps,…

There are tons of reasons you might want to diversify your ecommerce business after selling on Amazon. Strict regulations and red tape are a regular part of life for sellers. Not to mention, you wish you could set your inventory levels and fulfillment providers. Or even just have some peace of mind knowing your business will thrive or falter based on your hard work — not an algorithm determined by the online retail giant. No…

With COVID-19 vaccines making their way to communities around the world, there appears to be light at the end of the tunnel after one of the most singularly disruptive events in recent memory. Already, companies have begun crafting their post-pandemic ecommerce strategy ideas — one of the clearest signs yet that life may be heading back to some semblance of normalcy. But if there is one lesson we learned from this era, it’s that the…

Trust is important in any relationship. It helps forge bonds by ensuring mutual respect and accountability, come what may. But for brands, building trust with both existing, potential, and even unknown customers is doubly important — brand trust is second only to price when it comes to purchasing a product from a new company, according to the Edelman Trust Barometer. In the same survey, 70% of respondents said trusting a brand is more important today…

Nine years ago, Oculus raised $2.5 million on Kickstarter. Two short years later, they were acquired by Facebook for a whopping $2 billion. Today, not only are its headsets featured prominently in every holiday gift guide, the company has forever transformed the virtual reality landscape.  But how exactly did Oculus grow from a crowdfunding sensation into a mass-market consumer brand so quickly? And what can other brands learn about keeping engagement and interest high after…