Author

Angie Tran

Browsing

“Content is king” is an excellent principle for marketers to abide by, but it doesn’t take long to realize it’s not easy to achieve. Content marketing requires consistency, effort, and time — all things marketers are often strapped for. Whether you’re part of a busy team or a solo creator, your goal should be to transform your content marketing process into a well-oiled machine. Don’t know where to begin? Here are some handy content marketing resources…

While demographic, geographic, and psychographic segmentation are commonly known and used in the marketing world, now is the time to give behavioral segmentation the credit it deserves as an effective way to customize your marketing efforts and campaigns.  Behavioral segmentation is a modern approach to segmentation that yields the results you’ve been looking for through other segmentation techniques. Let’s dive into this beginner’s guide to behavioral segmentation to discover what it is and how you…

Today’s digital landscape is so fast-paced that everyone (marketers included) may struggle to refresh and catch up. With digital consumers spending a daily average of 2 hours and 22 minutes on social media, marketers’ responsibilities now include staying updated on algorithm adjustments, trending memes, and new platforms that appear without notice. (Hello, Instagram Reels.) Consider it a full-time job to stay informed on the latest social media news. Check out our list of the best…

Unless you’re a creative genius, creating content from scratch can be a daunting task. A 2017 report showed that 65% of marketers struggle with producing engaging content, with 60% finding it difficult to produce content consistently.  For the uninitiated, it’s a process that may involve desperately scouring trending memes and hashtags for a relevant topic. These marketers will quickly realize that fresh, shareable content capable of successfully bolstering a brand’s marketing efforts is rarely the…

Think of direct-to-consumer (D2C) brands as the control freaks of the consumer products industry. Instead of relinquishing power to wholesale or retail partners, these brands maintain full control over product development, messaging, go-to-market strategies, expansion plans, and anything else related to their business.  For many D2C brands, their strategy is working. Basically, once you go D2C, you’ll likely never go back. Research shows 40% of U.S. internet users expect D2C brands to account for at…

Back in 2015, scientists at the University of Leicester in the U.K. determined it would take about 136 billion pieces of paper to print out everything on the internet, which translates to approximately 16 million trees. Thankfully, it was only a thought exercise. It does go to show, however, just how much content is actually out there. In fact, according to a report from marketing software platform HubSpot, nearly 70% of businesses are investing in…

Just about five years ago, Glossier asked fans what they wanted in a face cleanser. Using the feedback, the D2C beauty brand quite literally made their customers’ dreams come true. The result was a brand-new, pH-balanced face wash, which hit digital shelves the following year. The startup was only two years old at the time, and its revenue from those early days is not widely known. Nonetheless, by 2018, Glossier was bringing in more than…

The dawn of 2020 was the start of a bright new decade. But it turned out to be a most challenging year. A global pandemic created a massive shift to e-commerce. Consumer spending habits changed. Demand in several consumer verticals fluctuated wildly. Amid all this, the global retail industry stands at the frontline, always ready to embrace new tools and tactics to get ahead in a sometimes confusing marketplace. What are the expectations and forecasts…

Kids calling their parents’ bosses, naked loved ones walking by, and a pre-K class getting shut down for copyright infringement because someone was watching WrestleMania in the background — these are just a few of the work video call disasters we’ve experienced so far this year.  And it’s no wonder — more than 60% of us are now figuring out how to live and work from home. If your job includes remote collaboration with coworkers,…

As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit. While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. Luckily, we have a marketing…