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Angie Tran

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As a direct-to-consumer (D2C) brand, expanding your business may be one of the toughest challenges you’ll face. However, it’s also an exciting time — if you want to grow your business, it means that customers are receiving your brand well, and you’re bringing in a profit.  While many things have the potential to go wrong, you can get ahead of the game by creating a marketing strategy that you’re confident about. This means not just…

Product marketing and growth hacking are often challenging to define. They exist near each other in the org chart, but there are key differences: Product marketing sits at the intersection of the sales and marketing teams and is mostly about building pre-sale value. Growth hacking primarily focuses on post-sale value and is in close correspondence with teams like product, UX/design, and customer success. While these dynamics can vary according to products, this dichotomy is typical…

Social media marketing may seem daunting — after all, the landscape is continually shifting. It’s like a roller coaster ride: from fake news to new algorithms, the list of what’s thrown at you goes on and on. This is why it’s crucial to strategize before you start planning: You want to get as much value as possible from the time and resources you put into social media. Let’s take a look at the five key…

“Gathering intelligence” might sound like something that’s straight out of an espionage movie, but marketers do it, too — specifically, gathering customer intelligence (CI). Why? Because right now, the customer is more powerful than ever. In a study from Dimensional Research, a whopping 90% of people who read online reviews said that their purchasing decisions were influenced by positive reviews, while 86% said negative reviews swayed them.  Consumers nowadays are likely to investigate the real…

Once upon a time, customer loyalty depended on the product or service you’d provide. If they were high quality and unique, bibbidi-bobbidi-boo, you’ve most likely gained yourself a new fan. Nowadays, it’s different — the market is saturated with various brands offering similar services, and an essential distinguishing factor is customer experience. A positive experience doesn’t just result in customer happiness but also leads to increased revenue. Let’s explore what customer experience means, and how…

Let’s talk about customer segmentation in the context of a dating game show. Well, why not? Think about it: To market effectively, you need to understand your customers; to have a lasting relationship, you’ve also got to know and understand your partner.  But, first… What’s Customer Segmentation? Customer segmentation is the practice of splitting a customer base into groups that are similar in specific ways relevant to marketing, such as gender, interests, activities, location, and…

Let’s get a little more specific about the different marketing tactics you can use to reach your target market successfully. Blog content, digital advertising, social media, and other tactics and channels can all be leveraged to deliver your message to the appropriate audience. But how do you decide which tactic to choose? That depends on your specific marketing goal. The different channels mentioned line up with a particular objective you set for your business. That…

Let’s talk about the Sorting Hat in Harry Potter. When you place the sentient hat on a student’s head, it can magically filter through their values and attitudes to determine which of the Houses they belong to. The brave and courageous go to Gryffindor; the cunning and resourceful sort into Slytherin; the kind and hardworking filter into Hufflepuff; and the intelligent and creative belong in Ravenclaw. Hogwarts put the Houses in place for a reason…