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Angie Tran

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Now more than ever, it’s essential for retailers to invest in their mobile capabilities, especially during the holidays. According to a recent brief on Retail Dive, consumers spent more than $50 billion on smartphones during the 2019 holiday season for the first time.  The numbers indicate that people aren’t shying away from participating in retail shopping experiences from their smartphones, whether through an app or an online search. Here are four mobile trends to watch this…

Have you ever noticed when a product you’re interested in seems to follow you around the internet? Or worse, when you continue to see ads for an item you’ve already purchased? It’s happened to all of us. And we’re willing to bet that experience was one of the first times you encountered retargeting in online advertising, even if it was poorly executed. These useless reminders often irk shoppers, destroy brand affinity, and waste ad budget.…

As a marketer, you’ve probably heard many stories about the upcoming generation: Gen Z. Young, politically active, and tech-savvy, some warn that they’ll be the end of brick-and-mortar retailers. Others complain that their average attention span is only eight seconds long, effectively axing traditional marketing strategies.  But no need to freak out from the fear-mongering headlines just yet — here are four demystifying insights into marketing to Gen Z.  What Is Gen Z, Anyways? Born…

A small and terrified group of marketers have been trapped in their startup office for days. Moaning and growling from the shadows just behind their front door is an undead terror: Users who engage but don’t buy. 🙀 They’re so close to converting, but instead, they just sit there, taking up the company’s valuable marketing budget.  The marketers should have seen the walking dead coming. After all, their complacency had led them into this situation.…

Since the scariest holiday is just around the corner, we took a classic horror tale and gave it a marketing twist — the tale of Draculad! Keep on reading — if you dare… “I Want to Drink Your Marketing Dollars!” Stroker, a direct-to-consumer (D2C) pet grooming company, recently moved their offices to the coolest spot in town: an old castle just on the edge of the woods. As they happily decorated their new office with…

It’s almost Halloween, which means it’s time for scary stories! No, not about demons, killer clowns, or creepy-crawlers, but about marketing failures. 😱 This story of Ray Van Winkle, in particular, will send chills up your spine… The Sales Call From Hell 🔥 A cold call from a sales rep lures an advertising manager, Ray Van Winkle, to the sweet nectar of completely hands-off ads. “Set up a few auto-triggers and nurture drips, and call…

‘Tis the season for scary stories! For marketers, there are tales far spookier than ghouls, demons, or monsters — marketing failures can cause uneasy chills worse than any campfire tale can. Here’s a gruesome nightmare marketing scenario that will keep any unsuspecting marketer awake in the dark.  At 11:38pm… It’s late at night, and our intrepid hero, a mid-level marketing manager, is finally heading home. She’s spent weeks putting together a deck with budget calculations…

Given the ever-growing number of social platforms, tactics, and creative possibilities, mapping out the best social media marketing plan for your brand can be an overwhelming task. In fact, 47% of marketers say that developing a sound social media strategy is their biggest challenge. (The struggle is real.) Luckily, there are plenty of companies that have mastered the art of social media in unique ways. Here are four brands to gain inspiration from — which…

For consumers, the new normal looks like masks, social distancing, and working from home. For brands, the new normal looks like a string of high-profile bankruptcies, empty storefronts, and an increased reliance on e-commerce. And for researchers, the new normal is even more grim — more and worse pandemics, increasingly tough business conditions due to global warming, and disruptions from political instability. All of a sudden, the world looks like a much scarier place than…

In 1971, Richard Nixon was president, All in the Family debuted on CBS, and the first Starbucks opened in Seattle. It’s also the year the Harvard Business Review featured a story on how to pick the right forecasting model for your business. Much has changed in 49 years, but the relevance of forecasting models remains strong — particularly at a moment overcome with uncertainty. Though revenue forecasts, which predict business income over a fixed period,…