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Angie Tran

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The time when a few big names dominated the beauty industry is officially no more. Now, thanks to growing interest in online shopping, the ecommerce cosmetics world has grown to nearly $94 billion, filled with various upstart ecommerce beauty brands focused on previously ignored or untapped corners of the market.  This is great news for consumers, whose beauty routines are no longer dictated by the whims of a handful of corporate executives. It’s also good…

 Of all the growth we saw in e-commerce in 2020, perhaps no industry benefited quite as much as fashion. Though e-commerce fashion stores can’t offer fitting rooms, customers quarantining at home still flocked to their sites to buy clothing. And now, research shows fashion is the largest B2C e-commerce market segment in the U.S. Anyone looking to get involved can turn to platforms like Shopify and WooCommerce, which give independent fashion brands the tools they…

You’ve read the headlines — “How to make six figures selling products online through dropshipping” or “How I made $178,492 in 3 months by dropshipping” —  but what is dropshipping, really? Is it still a viable business model in 2021? And if so, how can you get started? If you’re already an e-commerce entrepreneur, you’ve probably realized that while unveiling your website and making your first sale are truly exciting milestones, challenges like streamlining operations…

Big changes are coming fast for advertisers who rely on cookies from third-party players to power their online advertising strategies. It’s been a long time coming given the growing drumbeat of consumer privacy worldwide — and we still don’t know what alternative browsers like Google will offer to make up for it — but now is certainly the time for advertisers to prepare for what’s to come. Here’s a comprehensive guide to first-party cookies vs.…

Whether you’re a marketing veteran or rookie, e-commerce conferences are an excellent way for you to keep abreast of the latest tools, trends, and tactics. They’re also valuable opportunities for those looking to network with top-notch industry leaders.  With many of the world’s largest e-commerce conferences going digital in 2021, you no longer have to worry about travel limitations. Instead, get ready to enjoy discussion sessions and keynote presentations from the comfort of your home. …

E-commerce platforms like Shopify and Amazon Marketplace make it easy for virtually anyone to sell anything online. So it’s no wonder research shows direct-to-consumer (D2C) sales grew more than 24% between 2019 and 2020 — and that growth is expected to continue. But increased sales also mean more competition within online commerce — even with easy-to-use online tools, there’s still a lot of strategy work that must be done behind the scenes when launching an…

According to a recent study, preliminary numbers show that COVID-19 has pushed up internet use by 70%. With so much of the world’s population under lockdown, millions have spent most of 2020 creating and consuming digital content — it became the year for fleeting jokes, social challenges, and new platforms. Let’s head down memory lane and explore four of the most buzz-worthy marketing moments and how to incorporate these recent internet behavior changes into your 2021…

If you’re wondering how your brand can perform better with AdRoll, it’s all in the stats. Here’s a TL;DR version for your perusing pleasure: Talk About Smart and Scrappy Unless you’re a direct-to-consumer (D2C) brand comparable to Warby Parker or Dollar Shave Club, you likely don’t have the same financial resources or brand recognition. So how do you stand out? Simple: You have to be smart and even a little scrappy.  That’s why the two…

This is it, folks! The event of a century, the clash of titans that will determine marketing for the next 40 years: the Generation Throwdown.  In this corner, we have the world-weary warriors — the generation that gave us tight jeans, flannel shirts, and beards as a lifestyle — the millennials! Marked by adolescence bookended by 9/11 on one side and the Great Recession on the other, millennials have had it rough, and it shows:…

The festive season is finally here! While some brands are winding down their sales season after a stellar Thanksgiving week, shoppers aren’t ready to put away their wallets just yet. There is still a goldmine of sales opportunities in December that retailers can leverage to hit their target revenue numbers — and one of these key dates is Boxing Day.  But what is Boxing Day, and what are some strategies marketers can use to tap…