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Angie Tran

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It goes without saying that teachers and professors weren’t prepared for a global crisis that would require a pivot toward virtual learning. “Surprised” is probably an understatement — schools and institutions around the world are shutting down at a rapid rate in an attempt to contain the coronavirus outbreak. It’s no surprise, then, that MarketWatch has dubbed this time as “online education’s moment” — a time where this particular industry can help minimize educational disruption.  …

According to CRM expert Paul Greenberg, “Customer engagement is the ongoing interactions between company and customer, offered by the company, chosen by the customer.” The bit that stands out is “chosen by the customer” — out of all the brands that exist in the e-commerce space, your customers decide to interact with yours. And as a business, the significance is enormous: When customers choose to interact with your brand, this means that they trust in…

When challenging times hit, it’s natural for customers to be extra careful with their spending. As consumers feel increasingly uneasy, they’ll cut back on some goods and increase their emergency savings instead. This has led to a significant impact on direct-to-consumer (D2C) brands and small businesses — 96% say the outbreak has already affected them, and 75% say their business has been impacted by fewer sales. So, how do you navigate your way around this?…

We know that as direct-to-consumer (D2C) brands and small businesses, there must be uncertainty and questions swirling around the future. While social distancing is crucial for public health and safety, it’s causing drastic changes to consumers’ behaviors. Fortunately, brands all over the globe are pivoting into digital-first strategies at warp speed and getting creative with their campaigns. Below, you’ll find the Growth Guerilla Collective’s (GGC) most asked questions, along with answers and effective management strategies…

Have you ever heard of a “black swan event”? That’s what Sequoia Capital, Silicon Valley’s most prominent VC firm, is calling the coronavirus (COVID-19) outbreak: The “black swan of 2020,” or in other words, an unusual event that has a significant impact on the world. This sentiment is undoubtedly shared by many businesses as consumer activities are grounding to a halt. So, how do you pivot your marketing strategies during this challenging time to survive?…

Multi-channel marketing is the new norm for marketing teams. Modern consumers shop across devices, both online and in-store, and often start shopping with one method and finish shopping using another. That means that marketers have to create a complete and seamless experience for their audience to compete for sales. A handful of industry leaders stand out when it comes to mastering the multi-channel approach. Here are some examples of the best multi-channel marketing campaigns to help…

In the past, customers were limited to a couple of avenues for customer service inquiries: in-store and over the phone. Now, thanks to the rise of technology, customers have a variety of service channels to choose from — including Facebook, Instagram, and all of the channels that fall under the social media umbrella.  That’s right — social media channels have evolved into more than advertising and marketing platforms; they’re also now one of the top…

Unlike traditional media like television and print, the internet is interactive, and the relationship between a brand and its customers online is a two-way street. Brands rely on customers to participate in that relationship — by engaging with the brand and eventually purchasing the product or service. In this environment, brands need a compelling call to action (CTA) to motivate a customer to participate. A CTA is a link or button on a webpage —…

To optimize your marketing strategy, you have to look into answering the following questions: How is the business performing in terms of profitability and customer perception? What are your current marketing strategies? How have they evolved in the past year? Where is the business going? Can you reach that point with your current strategies?  Cue the marketing audit. It’s a comprehensive review of your marketing plan, including your business objectives and current activities, to see…

Successful brands are frequently discussed on social platforms, and these conversations become vital to brand awareness and sales growth. Here are a few tips on how to use social media to increase brand awareness. Choose the Right Platform(s) for Your Audience Keeping up with all of the social media sites can be nearly impossible for many brands. The goal of social media marketing is to find your customers and your potential audience, so focus on…