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Angie Tran

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You’ve probably heard the terms “search engine optimization” and “SEO” thrown around a million times, but what about search engine marketing (SEM)? Let’s go over the difference between the two, whether your business needs to use both, and the advantages of search engine marketing.  What’s Search Engine Marketing? SEM marketing is the practice of gaining traffic and visibility from search engine results pages (or SERPs) using both paid and unpaid efforts. It’s when advertisers bid…

In the age of big data and sophisticated analytics, marketers have the opportunity to test various designs, content, call to actions (CTAs), and messaging options to determine what works best for their audience. But, which testing method you use depends on several factors. We’ve outlined the differences between multivariate and A/B testing marketing below, along with some of their common uses, advantages, and limitations, so you can decide which approach works best for your brand…

If you want to be a thriving e-commerce business for decades to come, embracing mobile marketing is essential. That means everything from ensuring that you have a mobile-friendly site to making mobile advertising a crucial part of your strategy. Today, more than half of all online shopping is done from a mobile device. Although this is a critical part of the e-commerce experience, a vast majority of shoppers have reported issues with mobile sites, which…

Wham! Bam! Ka-zam! That’s how your call to action (CTA) should make your site visitors feel. Well, maybe not that extreme, but your CTA should be able to get an immediate response from the person seeing or hearing it. If you’re finding that your prospects aren’t taking the next step in your sales process — whether that’s making a purchase or simply asking for more information — the issue could be a weak CTA.  What’s…

When you think of content marketing, the obvious methods come to mind, such as blogging and video. However, while those methods are undoubtedly effective, there are other powerful types of content that you shouldn’t miss out on. Considering that content marketing costs 62% less than outbound marketing and generates more than three times as many leads, it only makes sense to take advantage of all avenues available. Let’s go over the popular types of content…

Two types of loyalty are fundamental to businesses: customer loyalty and brand loyalty. While they’re two separate concepts, the common denominator is that they’re both indispensable to customer retention. Let’s go over customer loyalty vs. brand loyalty — the difference between the two, and why they have to be addressed in distinct ways.  What’s Customer Loyalty? Customer loyalty is born from excellent customer satisfaction — it’s when a customer has such a positive experience with…

Small businesses are the bee’s knees. Compared to big chains and companies, they have much closer relationships with customers, more flexibility to quickly implement changes, and laser-focused expertise in their particular field. However, there’s a catch — more often than not, small companies have tight marketing budgets. This makes it tricky when trying to promote the business.  The stark truth is that 50% of small businesses fail within five years. One of the biggest causes…

Ad personalization enables you to reach audiences based on their interests. This means you can both communicate and spend marketing dollars more effectively. You can show ads to your audience based on their online activity, such as the websites they visit, the products they view, and the apps they install.  This kind of efficiency is a boon to small businesses. 87% of small businesses rely on advertising to maintain their current level of success and…