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Angie Tran

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In today’s interconnected economy, international ecommerce is truly exploding — and we’re not just talking about products zipping all around the world before reaching your front door. According to a recent Shopify survey, 35% of all its traffic comes from non-U.S. visitors, with a massive 92% of those shoppers preferring browsing and purchasing in their own currency.  With that being said, it’s clear that ecommerce brands looking to capture more sales need to think bigger…

Are you interested in starting an ecommerce business with little overhead costs, no geographical restrictions, and significantly less risk? Maybe you’re looking to find products to sell in your Shopify store without spending hours on research? Or perhaps you’re ready to ramp up your sales but are feeling a teensy bit nervous about spiking overhead costs, such as warehouse rent and employee salaries? If this sounds familiar, here’s good news: Dropshipping is easier than ever. In…

Congratulations on getting started on your dropshipping journey! Get excited for lower overhead costs, fewer operational headaches, and more time for marketing and sales. But first: How to select a dropshipping supplier? After all, suppliers can make or break your dropshipping business — the last thing you want is for shoppers to wait months for a package to arrive, only to feel disappointed by a low-quality or damaged product.  Here are all the steps, tips, and…

Want to start a Shopify store without dealing with the headaches related to shipping, inventory, and fulfillment? Get this: Dropshipping is a popular business model where manufacturers ship products straight to customers on your behalf. With the execution taken care of, dropshipping is an excellent opportunity for ecommerce entrepreneurs who are more interested in the marketing and sales aspects of running a business. It’s also a great way to get started in ecommerce quickly and…

Mistakes happen — we’re human, after all. However, while many marketing mistakes are fixable, some unforgivable sins can make your customers go, “#*%^!” And unless your whole brand is about annoying shoppers, nobody wants that. Don’t want your customers to go off in rage-induced rants at your poor customer service agents? Keep these marketing mistakes in mind. And if you’re reading this and thinking, “Uh oh, this sounds familiar,” don’t fret — it’s not too…

While we may no longer regularly tune in to QVC, livestream selling is more relevant than ever. If you scratched your head reading the previous sentence—whether you’re saying “I have no idea what QVC stands for” or “I’m skeptical that people in 2021 are interested in QVC-style selling”—we’re here to impart some wisdom on live marketing. 1. Livestreaming Isn’t Just for Gamers Anymore Livestream selling—where a host promotes products in a live video format—is a…

Congratulations on taking the first step on your entrepreneurial journey! With its robust resources, apps, and integrations, Shopify is an excellent platform for growing ecommerce brands.  But with great power comes great responsibility. By now, you’ve probably realized you have one too many options when it comes to personalizing your online store. Want more in-depth analytics? There’s an app for that. Need more customers to leave reviews? There’s an app for that too! No matter…

You’re trying to boost your marketing for your online business and generate more sales — but no matter how hard you try at social media, search engine optimization (SEO), and Google Ads, there seems to be a growth bump that’s impossible to get around. Sound familiar? Due to the highly competitive ecommerce landscape, it’s getting increasingly difficult for brands to stand out from the noise. That’s where retargeting comes in, the ultimate tool to help…

Ever experienced a burst of dopamine after receiving a new follower, like, or share? Although these numbers can feel like an affirmation that you’re acing your social media strategy, the truth is they’re a mediocre indicator of performance. (For example, while gaining a thousand new followers may seem impressive, it becomes significantly less impactful when you realize they’re all bots.) In fact, the number one mistake that many marketing amateurs make is focusing on chasing…

With Shopify’s simple-to-use interface and robust functionalities, launching an ecommerce store is easy. But deciding which apps you need for success from a marketplace of 4,200+ options? Now that’s hard. And intimidating. And pretty overwhelming.  It doesn’t take a Shopify expert to know that finding the right apps can quickly elevate your store into a multi-functional one that does wonders when it comes to grabbing attention, pushing shoppers to convert, and encouraging them to come…