CTV Measurement: KPIs and Reporting to Measure CTV
Let's look at how brands can accurately measure, report, and attribute CTV campaigns across the full funnel with clear, actionable dashboards.
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Head of CTV GTM Sales Strategy
Alison Clark is the Head of GTM Sales Strategy for AdRoll. She developed her career building and scaling advertising solutions across digital and programmatic, with a focus on driving real results for clients. She is the AdRoll customer’s number one champion to inform CTV product priorities that solve your biggest challenges.