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Alyx Gatti

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Nowadays, marketing is less of an art and more of a science. While marketers used to rely on their instincts to gauge what was and wasn’t working, they now swear by data measurement for success. So, what’s the best way to measure the impact of your work, and how do you accurately attribute success to your marketing campaigns? The answer lies in the special codes added to the end of your URLs. Let’s explore the…

How do you know if your campaigns and initiatives are working? Having the right measurement tools and being able to attribute results to activities allows you to claim victory when you’re making a positive impact, and fix problems when they arise. As you work through this section, think about how you evaluate the effectiveness of what you’re doing, and how you would like it evaluated by others. Measuring Key Performance Indicators (KPIs) Now that you’ve…

All brands want to tell relevant, engaging stories — through digital display ads, emails, social media ads, and more — that create seamless customer experiences and quickly grow revenue. However, the complicated nature of advertising and marketing online can get in the way of that, especially considering it takes 56 touchpoints for someone to convert. The reason for this is disconnected data. If you’re using multiple marketing platforms to advertise online, ensuring that all this data…

We’re very excited to introduce the latest addition to your Attribution dashboard, “Total Conversions” — giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site — including insights into conversion rates, average order values, revenue, and more. Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by…