5 Ways to Level Up Your Attribution and Reporting: A Worksheet
If your attribution and reporting efforts need some jazzing up, you’ll want to implement these five quick tips.
We’re very excited to introduce the latest addition to your Attribution dashboard, "Total Conversions" — giving AdRoll clients a more complete view of their website conversions. Now you can easily identify performance trends across your entire site — including insights into conversion rates, average order values, revenue, and more.
Within this new section, you can easily understand the broader context around how AdRoll-attributed and AdRoll-touched converters impact the baseline of your total sales generated by your online campaigns. Use the filters to drill down into conversions across devices, segments, countries, and product views to uncover deeper insights about your website visitors.
Before we dive into how to glean insights from this new section we need to look at the metrics you’re using in your Total Attribution tab. So, what does total, attributed, and touched mean in the AdRoll Total Attribution Dashboard?
Easily identify trends across your site—such as conversions by page, revenue driven, conversion rate, average order value (AOV), and cost-per-acquisition (CPA), AdRoll-touched converters, and AdRoll-attributed converters. You can also see how AdRoll-attributed and -touched converters are affecting your overall conversion trends. For example, if your overall website conversions drop but you're seeing that AdRoll influenced conversions are increasing, this would indicate that your AdRoll ads are creating more repeat customers while simultaneously increasing their average lifetime value
Analyze the view-through conversions and click-through conversions in your dashboard to understand how AdRoll influenced users to spend and drive bottom-line revenue compared to your overall site conversions. For example, you may notice that traffic driven from AdRoll view-through conversions are generating a higher AOV than your seeing from other site traffic. Armed with this information about your more valuable conversion paths, you’d want to consider optimizing beyond clicks for greater revenue growth.
Fine-Tune Your Marketing Strategy with Distribution Tables
Understand your key converters across devices, countries, product page views, and conversion segments (more to come!). Learning where your converters spend their time online will help you find gaps within your AdRoll campaigns and inform how you should adjust your marketing strategy to match where your users are engaging with your ads most.
You’ll notice you can also dig into your conversion segments by looking at the Cross-Device metric. This metric allows brands to see what percentage of their total-, attributed-, and touched-converters engaged on multiples devices.
For instance, you might see 40% of your conversions occur on a mobile device. From this insight, you’d want to consider adding mobile ad placements to your marketing mix—while ensuring you have a mobile-optimized site to make the path to purchase as seamless as possible.
Want more granular insights into your website conversions? Visit your AdRoll Attribution Dashboard or create your free AdRoll account to get started! If you still have questions, head over to our helpful FAQs to learn how to glean valuable insights from your AdRoll Attribution Dashboard.
Originally published on September 4th, 2018, last updated on June 30th, 2022.