Actionable tips, community conversations, and marketing inspiration.

3 First-Party Data Stats You Need to Know in 2022

Shae Henrie

Sr. Content Marketing Manager @ AdRoll

The future of marketing is here, and no, it’s not the metaverse or NFTs — it’s first-party data. With web browsers’ new commitments to user privacy, regulations such as the GDPR and CCPA, and an industry-wide shift away from third-party tracking cookies, it’s high time for brands to ramp up their first-party data collection efforts and start strategizing ways to put their first-party data to action.

Still not convinced? We’ll let the numbers do the talking — here are three first-party data stats you need to know in 2022, along with actions you can take now to ensure your brand doesn’t get left behind.

Click the image to download this worksheet for your team!

Ready to prepare for a future that prioritizes first-party data? AdRoll is here to help! Start with our guides below to find out where you can uncover first-party data and how to plan your first strategy.

Explore Next