December 17, 2025Running a retail operation isn't easy. You face challenges like targeting the right audience, managing ad spend, and keeping up with changing consumer behaviors. That's where marketing automation software comes in, helping you tackle these issues head-on.
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AdRoll is a digital advertising platform designed for brands and agencies looking to run multi-channel campaigns. It serves industries like retail, B2B, and finance, providing tools for cross-channel advertising and analytics.
Why it's a good Criteo alternative: AdRoll is a strong choice for e-commerce brands that want simple, unified control over ad campaigns across web and social channels. I selected it because its built-in audience tools and automation make it easy for smaller teams to run retargeting and prospecting campaigns without juggling multiple platforms.
Standout features & integrations:
Features include audience segmentation, which allows you to target specific groups effectively. Retargeting capabilities help you reconnect with potential customers. The platform also offers analytics tools to measure and optimize campaign performance.
Integrations include Shopify, WooCommerce, Adobe Commerce, BigCommerce, Mailchimp, HubSpot, Marketo, Salesforce, Google Analytics, and Facebook.
Pros and cons
Pros:
Helps with small catalogs
Good email tie-ins
Simple retargeting focus
Cons:
Needs cleaner data flow
Prospecting feels narrow
