UnRolling the Warriors Brand: How an Obscure Team Became a Global Brand
You may not root for the Golden State Warriors, but if you’re hoping to score some branding wins, they’re the team to watch out for.
When starting a business and operating off a shoestring marketing budget, there’s always that one all-important question: “How can I conserve money and bring in results?” Because no matter how small your niche or how loyal your company customer base is, you need to have a robust marketing strategy to create and sustain a digital presence.
So, how can small companies accomplish this with limited resources? Let’s explore how you can effectively run your business on a modest marketing budget.
The U.S. Small Business Administration recommends that the average small business invests 7 — 8% of gross revenue in marketing and advertising. Here’s a selection of inexpensive ideas to keep your marketing within those lines.
While it’s true that paid social is extremely effective, organic social serves as a strong foundation for any social media strategy, especially when there are creative marketers involved.
There are plenty of ways to create cool social campaigns without spending a penny — it all comes down to thinking outside of the box. For example, if your product is in the health and wellness space, you can create a campaign featuring motivational quotes. Or, if your audience likes to be super engaged, you could launch a campaign that revolves around their testimonials.
For more on how to create an organic social media strategy:
Blogging is a critical customer acquisition tool for businesses of all sizes. Not only is it inexpensive (there are plenty of free blogging platforms that can be easily managed from the front-end), but blogging also provides many benefits. Increased website traffic, exposure via search engine results, and more prospective customers are just a few. When your company has the marketing budget for it, you can graduate to premium plans for more advanced plugins and apps.
For tips on how to create a blog:
While hosting webinars can be expensive, some companies offer free or low-cost options for small business owners.
Webinars are an exceptional marketing strategy for a few reasons:
Of course, it’s important to churn out original content on your blog regularly. However, it’s also important to look beyond your brand. Guest posting on company blogs is a great way to:
For tips on how to write dazzling content:
Whether it’s just an onboarding email series or an external newsletter, even the most basic email marketing strategies can have a significant impact. Similar to blogs, there are also free platforms that you can use. Search for a free plan that provides CRM reporting features and template options.
For everything you need to know to get started with email marketing:
Remember that websites aren’t just for selling products online — it also serves as a huge marketing tool. If your webpage looks dinky compared to your competitors’, guess who has the advantage? Make sure that your website is user-friendly with the following tips:
For more tips on how to create effective CTAs:
Small businesses aren’t the only ones partnering with other companies — big-box retailers do it all the time to cut advertising costs.
Originally published on June 2nd, 2020, last updated on June 16th, 2022.