The year is drawing to a close, which means it’s time to look back at our most popular blog posts. We’re extremely proud of the progress we’ve made, and hopefully, our actionable content has helped grow your direct-to-consumer (D2C) brand, delight customers, and at times, made you smile. Here are seven of our most popular blogs this year, all wrapped up in a glittery bow for your convenience.
You’ve heard this marketing buzzword before: content. CONTENT. CONTENT! Everyone from Bill Gates (“Content is King,” anyone?), to industry giants like HubSpot, has preached about the importance of writing content and how it helps grow the bottom line. Despite all this talk, though, there’s still a lot of confusion on how to write excellent content. And that’s where this blog post comes in — to teach you how to write content that’s informative, interesting, and relevant.
Key takeaway(s): Sometimes, writing content doesn’t come easy. The journey of a writer is long, and if you get stuck on every single little thing, it can limit the amount of quality work produced over a lifetime. The most important thing for a writer to do is to keep on writing (even when writer’s block strikes).
Here’s another marketing buzzword that you’ve undoubtedly heard thrown around a million times: search engine optimization (SEO). SEO will improve a website’s overall searchability and visibility, but what other real value does it offer? This blog post delves into the essentials: How to understand your current organic search performance, how to find out what your competitors’ searches look like, essential SEO terminology (like short-tail vs. long-tail keywords), a guide on SEO tools, and much more.
Key takeaway(s): Implementing strong, quality SEO on your website and digital properties is always going to be a beneficial component of your marketing efforts, especially as available data and competition continue to grow. And while building an SEO strategy might seem intimidating at first, it’s easier with a little help from our free planning template.
It’s not just about words — it’s about actions, too. Ensuring that customers have delightful experiences with your brand is paramount to building brand loyalty and affinity. These happy customers will, in turn, evangelize your product or service and refer their friends and leave positive customer reviews that’ll enable your business to maintain revenue and acquire new customers. This blog post explores customer delight tactics to keep them coming back for more.
Key takeaway(s): To get started with customer marketing, you should build a customer journey map so that you can effectively understand and solve their challenges. It’s also crucial to form a positive connection with your customers, ask for feedback, and create communities for your audience.
We love our Unrolling series because we get to put our detective hats on to do a little digging. In one of our most prominent posts, we take a look at how Supreme has established itself as one of the most exclusive and influential brands ever.
Key takeaway(s): Customer loyalty is incredibly important. Supreme has barely spent any money on traditional marketing and advertising over its 25-year history but manages to take the retail industry by storm thanks to a strong brand identity and customers-turned-ambassadors.
The influencer industry is exploding: The market is projected to reach between $5-10 billion by 2020. However, we understand that influencer marketing can be a bit pricey, especially for D2C brands. Luckily, there are ways to participate without breaking the bank: micro-influencer marketing. This post includes best practices to help kickstart your campaign.
Key takeaway(s): With micro-influencer marketing, there are a few great benefits:
- You can widen your selection pool with micro-influencers — there are an estimated 157 million to choose from!
- Compared to macro-influencers, micro-influencers tend to have higher rates of engagement with their followers.
- While macro-influencers can seem intimidating because of their celebrity-like statuses, micro-influencers are more approachable in a friend-next-door type of way.
It’s clear to us why this post is one of our most popular. As the year is coming to a close, marketers are beginning to look ahead and plan out their marketing strategies. These four digital marketing trends will undoubtedly unlock opportunities to grow your business.
Key takeaway(s): TL;DR: The four digital marketing trends to focus on next year are conversational marketing, artificial intelligence (AI) and machine learning (ML)-powered data management, community marketing, and placing an importance on consumer privacy.
If there’s anything AdRollers love most, it’s (as many) dogs (as possible). On a typical day at the San Francisco office, you’re bound to see furry friends wandering in and out of the office. It’s excellent because let’s be real — these four-legged treasures make our jobs that much better. This blog post shines a spotlight on our adorable office pups.
Key takeaway(s): Dogs are GREAT!
We hope you enjoyed our roundup — now, let’s get ready to rock and grow next year!
Angie is the Content Marketing Manager at AdRoll. Prior to AdRoll, she was a Content Writer at various digital marketing agencies. A writer by day and a reader by night, Angie’s other hobbies include cooking and learning useless movie trivia.