From Instagram to Facebook, many social media platforms have launched copycat features based on Snapchat’s once-revolutionary moment-based messaging. But that doesn’t mean the app’s popularity has waned since its launch in 2012.
It’s actually quite the opposite: Snapchat’s daily active user base has significantly increased in recent years. In 2021, the app’s stock was trading at a record high.
A major part of Snapchat’s success can be attributed to its investments in augmented reality, plus new features like Spotlight (similar to TikTok.) What's more, the app is also behind technology that allows shoppers to virtually browse and try on clothing and accessories, making the platform critical for growing ecommerce brands.
Ready to get started with Snapchat for your Shopify store? You’ve come to the right place. Here’s everything you need to know:
How to Connect Snapchat to Shopify
Download the Snapchat Ads app from the Shopify App Store.
Log in or sign up for Snapchat Ads Manager.
From the “Manage Ads” dropdown menu, select “Snap Pixel,” then click the “Set-up My Pixel” button.
Copy your unique “Snap Pixel ID,” then return to your Shopify Admin page. Open the Snapchat Ads app, click the “Set-up” tab, scroll down to the “Drive Product Sales” section, then paste your “Snap Pixel ID” in the “Pixel ID” field.
You’re connected! Now you can sync your product catalog (“Set-up” > “Create Shoppable Ads” > “Set-up Catalog”) or launch a Snapchat ad campaign (click the “Marketing” tab in your Shopify admin page > “Create Marketing Campaign.” From there, you can choose whether you want to create a “Snapchat Brand Awareness Ad” or “Snapchat Dynamic Shopping Ad.”)
Want more pro tips on how to master all the must-have social ecommerce channels in 2022? We’ve got you covered with this post.
Last updated on February 15th, 2022.