Do you want to increase your average order value, boost return on investment (ROI), and encourage shoppers to purchase newly released products? Enter a loyalty program, a fantastic tactic that’ll help nurture your existing customers so they’ll return for more.
Let’s cut to the good part: Here’s a checklist that’ll guarantee the loyalty program you design for your Shopify store is as irresistible as it can be.
Pro tip: If you’re new to the world of loyalty programs — or at least the business side of it — take a minute to check out this introductory post.
✅ You have a memorable name that isn’t just “loyalty program.”
✅ Your messaging is centered around gratitude and appreciation.
✅ The relationship between spending, points, and rewards is clearly stated and easy to understand.
✅ Customers receive rewards for every action they take (purchases, social media shares, friend referrals, etc.).
✅ Rewards are generous
Free merchandise or gifts
Discounts and deals
Early access to events (sales, launches, etc.)
Free shipping
✅ Shoppers who make frequent or large purchases are rewarded.
✅ Customers receive non-points-related perks (e.g., a free birthday gift) that deliver surprise and delight.)
✅ The process for shoppers to sign up is straightforward and quick.
✅ The time between eligible actions (e.g., purchase) and gratification isn’t too long.
If offering a tiered program, the first tier is simple to reach for everyone.
✅ The loyalty program is accessible across multiple touchpoints (web, mobile, app, etc.)
Customers can quickly see and track their rewards.
Customers can easily redeem their rewards whenever they want.
✅ Customers are encouraged to join the loyalty program during and after purchasing via emails, ads, and other marketing channels.
Customers can join the loyalty program after completing a purchase and receive their previously earned points accordingly.
✅ Redemption terms are customer friendly (e.g., the redemption periods and time before points expire are reasonable in length).
✅ Any exceptions to the loyalty program (e.g., no points for gift card purchases) are clearly stated and not hidden in legal pages.
Last updated on January 7th, 2022.