Sales Holidays for Small Businesses
Black Friday and Cyber Monday are the star holidays of the season, but they’re not the ONLY holidays. Here are lesser known holidays for your business to celebrate this year.
Do you want to increase your average order value, boost return on investment (ROI), and encourage shoppers to purchase newly released products? Enter a loyalty program, a fantastic tactic that’ll help nurture your existing customers so they’ll return for more.
Let’s cut to the good part: Here’s a checklist that’ll guarantee the loyalty program you design for your Shopify store is as irresistible as it can be.
Pro tip: If you’re new to the world of loyalty programs — or at least the business side of it — take a minute to check out this introductory post.
✅ You have a memorable name that isn’t just “loyalty program.”
✅ Your messaging is centered around gratitude and appreciation.
✅ The relationship between spending, points, and rewards is clearly stated and easy to understand.
✅ Customers receive rewards for every action they take (purchases, social media shares, friend referrals, etc.).
✅ Rewards are generous
Free merchandise or gifts
Discounts and deals
Early access to events (sales, launches, etc.)
✅ Shoppers who make frequent or large purchases are rewarded.
✅ Customers receive non-points-related perks (e.g., a free birthday gift) that deliver surprise and delight.)
✅ The process for shoppers to sign up is straightforward and quick.
✅ The time between eligible actions (e.g., purchase) and gratification isn’t too long.
If offering a tiered program, the first tier is simple to reach for everyone.
✅ The loyalty program is accessible across multiple touchpoints (web, mobile, app, etc.)
Customers can quickly see and track their rewards.
Customers can easily redeem their rewards whenever they want.
✅ Customers are encouraged to join the loyalty program during and after purchasing via emails, ads, and other marketing channels.
Customers can join the loyalty program after completing a purchase and receive their previously earned points accordingly.
✅ Redemption terms are customer friendly (e.g., the redemption periods and time before points expire are reasonable in length).
✅ Any exceptions to the loyalty program (e.g., no points for gift card purchases) are clearly stated and not hidden in legal pages.
Last updated on January 7th, 2022.