It’s that time of the year where you spend hours clicking through sites and racking your brain with this age-old question: What gifts should you purchase for your significant other, relatives, friends, neighbors, coworkers, and all of the other important people in your life?
As a marketer, it’s your job to help out these frazzled shoppers — nobody likes settling on a generic hand lotion gift set for the fifth year in a row. Enter the holiday shopping guide, a section of your Shopify site dedicated to rounding up the best products for different demographics and personalities.
Even better is the interactive holiday shopping quiz, where shoppers answer a series of fun questions to reveal the perfect gift for their target recipient. (If you’ve spent even 10 minutes on Buzzfeed, you know what we’re talking about here. If not, check this out.)
But much like scouring for a unique product to gift, designing your holiday shopping guide can become challenging real quick. While marketing copy promoting how your products are for everyone can be powerful, the purpose of an interactive holiday shopping quiz or gift guide is to pinpoint precisely what you need to purchase for your mom versus the coworker you picked for Secret Santa.
Much like Santa’s elves in his toy workshop, we’re here to make things a little easier with this template. It’ll help you design your own interactive holiday shopping quiz, and all you have to do is personalize the questions in a way that fits your brand. You’ll then choose products that make the most sense for each answer, post the quiz onto your Shopify site, and boom! Your shoppers will get all of the helpful information they need about your products to choose the absolute best gifts for their friends and family.
Lindsay is the Sr. Partner Marketing Manager at AdRoll. She gets a kick out of helping ecommerce brands solve both their big and not-so-big marketing challenges by sharing solutions that AdRoll and partners are cooking up. Lindsay counts herself lucky to live on the beautiful Central Coast of California with her 2 kids, 2 cats, and 1 husband.
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