Author

Mollie Woolnough-Rai

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In ecommerce, vibrant communities prosper. At the beginning of the pandemic, Higher Logic reported that 81% of their clients saw an uptick in online community engagement. As we all became more disconnected, shoppers looked for ways to fill the gap and connect over their points of passion. But, many merchants think they have a fully established customer community when they don’t. Meaning their retargeting isn’t as accurate as they’d like. Turns out, a community is…