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Jimmy Shang

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Competitive benchmarking is a method for those who want to maintain an edge by knowing where they stand. It’s a way of determining the best processes, strategies, and techniques for achieving your business goals via a set of metrics. Benchmarking is valuable to businesses because it allows you to take a deeper dive into how you measure up against your competitors.  By identifying gaps in processes and examining how other leaders are accomplishing their goals,…

So, what is psychometrics? The dictionary definition describes it as the “science of measuring mental capacities and processes.” I’d encourage the folks reading this to think about it as “what drives people to act or behave in a certain way.” For example, why would my team choose me to write this blog? Well, from their interactions with me, they know that I’m quite passionate about the topic of personalization. They also know that I’m highly meticulous and conscientious.…

Setting up an e-commerce store? Simple. Running a thriving business through said e-commerce store? That’s where it gets trickier. As any good business owner will tell you, the key to making informed decisions is through data. Cue the e-commerce metrics dashboard, a valuable tool for visualizing and interpreting data in real-time. There’s no one-stop formula for what works. One company’s dashboard will look very different than that of another’s, depending on a variety of factors,…