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Gavin Flood

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At AdRoll, we give growing D2C e-commerce brands the power to connect with customers wherever they are. Since 2007, more than 120,000 brands have trusted us globally to personalize, coordinate, and evaluate cross-channel marketing efforts.  Our people (Rollers) are key to making that happen. What sets us apart is that we are a people-first company. This is embodied by our six culture creatures, each of which represents a core value: The Bee represents innovation and…

Today’s marketers are facing a complex and fragmented landscape. With the influx of different markets, channels, and products, consumers are becoming desensitized by the constant exposure of ads. So, how do companies — particularly direct-to-consumer (D2C) brands — break through the noise? How can they engage new customers, while also saving time and money? After all, not every business has the means to spend hundreds of thousands or even millions of dollars on multiple marketing…

The consumer of today is omnichannel. What this means is that when they’re interacting with an e-commerce brand, they’re constantly jumping around different channels. Think about it — people rarely make an online purchase during the first site visit. This is why it’s critical to build customers’ trust by creating a seamless buyer journey, from the first touchpoint to the last, with omnichannel marketing.  These days, marketers understand that customers find companies’ services and products…