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Adam Steele

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In the early days of search marketing, SEO relied on tactics that didn’t necessarily lead to the best user experience, even if they helped you climb Google’s rankings.  Today, it’s a different story.  As Google continues to develop its algorithm, what’s best practice for ranking and what creates a great experience for visitors to your site are becoming one and the same. To futureproof your site, it’s essential that you leave outdated SEO practices behind…