Adam Steele


In the early days of search marketing, SEO relied on tactics that didn’t necessarily lead to the best user experience, even if they helped you climb Google’s rankings.  Today, it’s a different story.  As Google continues to develop its algorithm, what’s best practice for ranking and what creates a great experience for visitors to your site are becoming one and the same. To futureproof your site, it’s essential that you leave outdated SEO practices behind…