UTM Parameters: What Are They and How to Use Them [TEMPLATE]
What’s the best way to measure the impact of your work? Let’s explore the definition of UTM parameters, how to use them, and best practices to consider.
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Alyx is the Sr. Product Marketing Manager at AdRoll. With 8+ years of marketing experience, she uses her expertise in measurement and attribution to help customers make sense of their performance data. During her off hours, you can find her jamming out to her Misfit records (on vinyl, of course).
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What’s the best way to measure the impact of your work? Let’s explore the definition of UTM parameters, how to use them, and best practices to consider.
Read More
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Attribution is at the heart of every smart marketing optimization. In this blog, learn the basics and download your free checklist to get started.
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/ 5 Min Read
Learn about multichannel reporting dashboards for digital marketing and download your free Google Data Studio template. Built by Supermetrics and AdRoll, this template will help you uncover powerful campaign insights.
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/ 4 Min Read
Find out how the latest updates to the Attribution Dashboard makes it easier to surface ad performance metrics for your marketing tactics.
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/ 4 Min Read
We’re excited to introduce the latest addition to your Attribution dashboard, "Total Conversions" — giving clients a more complete view of their website conversions.
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