Actionable tips, community conversations, and marketing inspiration.

Alyx Gatti

Sr. Product Marketing Manager @ AdRoll

Alyx is the Sr. Product Marketing Manager at AdRoll. With 8+ years of marketing experience, she uses her expertise in measurement and attribution to help customers make sense of their performance data. During her off hours, you can find her jamming out to her Misfit records (on vinyl, of course).

Attribution and Measurement: Tracking and Optimizing Digital Performance [CHECKLIST]

Attribution is at the heart of every smart marketing optimization. In this blog, learn the basics and download your free checklist to get started.

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Multichannel Marketing Reporting Dashboard 101 [TEMPLATE]

Learn about multichannel reporting dashboards for digital marketing and download your free Google Data Studio template. Built by Supermetrics and AdRoll, this template will help you uncover powerful campaign insights.

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Cracking Ad Performance With Attribution

Find out how the latest updates to the Attribution Dashboard makes it easier to surface ad performance metrics for your marketing tactics.

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Total Conversions: New Addition to AdRoll Attribution

We’re excited to introduce the latest addition to your Attribution dashboard, "Total Conversions" — giving clients a more complete view of their website conversions.

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Alyx Gatti

Attribution and Measurement: Tracking and Optimizing Digital Performance [CHECKLIST]

Multichannel Marketing Reporting Dashboard 101 [TEMPLATE]

Cracking Ad Performance With Attribution

Total Conversions: New Addition to AdRoll Attribution

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