UTM Parameters: What Are They and How to Use Them [TEMPLATE]
What’s the best way to measure the impact of your work? Let’s explore the definition of UTM parameters, how to use them, and best practices to consider.
Sr. Product Marketing Manager @ AdRoll
Alyx is the Sr. Product Marketing Manager at AdRoll. With 8+ years of marketing experience, she uses her expertise in measurement and attribution to help customers make sense of their performance data. During her off hours, you can find her jamming out to her Misfit records (on vinyl, of course).