What is Media Mix Modeling & How Does it Differ From Other Techniques?
Your Shopify store is live, your products are ready to fly off the shelves, and your ads are beautifully designed and optimized. Now what? It’s time to link every single ad account to Shopify, of course! (Don’t worry, it’s not as complicated as it sounds — luckily, most of these ad platforms have created Shopify integration apps, so it’s a one-click process!)
By linking your ad accounts to Shopify and creating designated pixels, you can better ensure that you’re correctly attributing credit to each channel you’re using. This will help you strategically allocate your budget moving forward, so your ads can go a longer way in reaching your target audience. Now, let’s get started!
Set up your Facebook Business Manager account
Install the Facebook channel for Shopify
Create your Facebook Pixel ID:
Click on “Events Manager” > “Connect Data Sources” > “Web” > “Facebook Pixel” > “Connect”
Add your pixel name
Enter your website URL
Open Shopify > “Settings” > “Online Store” > “Preferences” > “Facebook Pixel”
Paste your Pixel ID, then click “Save”
Create a conversion action
Install the global site tag by following these instructions
Install the event snippet to your checkout page by following these instructions
Install the Pinterest for Shopify app
Install the Snapchat Ads App
Click on “Marketing” > “Connect”
Log in or sign up
Open the “Ads Manager” menu in the top left corner > “Events Manager”
Click on “New Event Source” > “Create Snap Pixel” > “Pixel Code”
Copy the Pixel ID
Go to your Shopify store account, then “Apps” > “Snapchat Ads” > “Pixel-only Setup” > “PIXEL ID”
Paste your Snapchat Pixel ID > “Set Up Pixel”
Install the TikTok app
Click “Create Pixel”
Install the AdRoll app for Shopify — it’s really as simple as that! Now you’re ready to launch ads on Google, Facebook, and hundreds of other placements!
Last updated on November 3rd, 2021.